MI retailers and ed reps share eight practical tips for retailers to elevate rental night experiences, from streamlining setup and improving customer flow, to strengthening student and parent engagement. — By Kimberly Kapela
“Clear communication between our educational representatives and their direc- tors is essential to having a successful event. If the director has clearly com- municated their vision for the meeting, the required supplies and timeframe for delivery, then we can provide the proper staffing and supplies for the meeting.” Beth Houlihan, Owner Kidder Music Peoria, Illinois
“It’s important to convey that students don’t have to choose between music and everything else they love. They can play sports, join clubs, stay busy and still suc- ceed in music. In fact, the skills they de - velop in those activities directly support their growth as musicians.” Julie Wagnitz, Director of School Services Heid Music Appleton, Wisconsin
“Bring your A game. This may be your first and only time to make an impression on the parents of a beginning band student. Make sure it’s a good one. Look good. Smile, dress well and have plenty of brochures, business cards and branding for your store. Be approachable. Look for that parent hiding in the back, make eye contact and connect with them. Show gratitude. Thank the parents for supporting
their students’ musical interests.” Kevin Damm, President & Founder Damm Music Center Wichita, Kansas
44 I MUSIC INC. I JUNE 2026
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