Music Inc Magazine August 2024

Fender CEO Andy Mooney (left) meets with NAMM CEO John Mlynczak.

Fender to Return to The NAMM Show F ender has announced that it will be returning to The 2025 NAMM Show, its first NAMM show since the pandemic. “We sadly missed actually having a physical presence at NAMM; that high- touch in-person long form interaction is vitally important for the industry,” said Andy Mooney, Fender CEO. “Going forward, Fender will have more and exciting new products to intro at NAMM and then in the fall, we will revert back to our online dealer events. We’re thrilled to be back, we missed being there, and I’m excited to see everyone again back in Anaheim.” {fender.com} DPA Mics,Wisycom Join Forces D PA Microphones and Wisycom have announced a strategic alliance in the U.S. Building on a history of close collaboration, this partnership marks a step forward in aligning the strengths of the two brands while preserving their distinct identities. Consolidating operations under one roof at DPA Microphones’ existing corporate headquarters in Longmont, Colorado, enables the companies to leverage shared resources. The structure currently in place at the DPA facility allows Wisycom to benefit from an expanded service department, augmented customer support team and enhanced logistics infrastructure. Sales and support efforts will be integrated, pooling the expertise of staff from both companies. Area sales managers will assume responsibility for driving sales of DPA and Wisycom products in their respective territories, while a dedicated U.S.- based global sales support team will assist customers. Christopher Spahr will continue as the commercial lead in the U.S., serving as vice president of sales and marketing for both brands. “We’re incredibly excited about the prospects this collaboration presents,” said Kalle Hvidt Nielsen, DPA Microphones’ CEO. “By merging our organizations, we aim to showcase the synergies between our product offerings and amplify our impact in the U.S. market.” {dpamicrophones.com}

AUGUST 2024 I MUSIC INC. I 17

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