Looking Ahead T hank you to Music Inc. for the From the Top feature in your September issue. It was a pleasure to share a bit of inMusic’s story. The part that matters most is what comes next, and we’re building it with our community. This fall we’re bringing our most capable hardware and software yet, shaped by the needs of today’s musicians and creators. We listen first and then turn those insights into tools that drive creativity for years to come. Industry Disruption A midst the insightful editorial features of the September 2025 issue of Music Inc., Hilary Brown’s column, “This Industry Will Self-Destruct,” benefits not only from astute observations, but also a cleverly creative, excellently articulated and enjoyable delivery. Yes, disruption can be a wonder- ful thing; I utilized it extensively and successfully with Sabian. But her points about “disruption de- ployed irresponsibly,” “the inborn resistance to change,” “fearing ir- relevance we embark on a wildly competitive race to innovate or simply become the loudest voice in the room,” “the intention of the message isn’t considered,” and “there’s no unified front and the result is a diluted cacophony of efforts that’s forced and awkward” are all real-world reminders that the need for documented mission goals, plans and strategies, as well as thoroughly considered contin- gencies is a priority. Indeed, the concerns noted by Brown could serve as a warning list and thus a catalyst for management teams to pre-plan in anticipation of these and other challenges. Wayne Blanchard Director Wayne B Marketing Canada Jack O’Donnell Founder & CEO inMusic Brands Cumberland, Rhode Island
others to follow the same path. We see a lot of potential in the mid-to-lower price range, where beginners and developing players are looking for their first or second instrument. Supporting that next generation is really important, be- cause when people have a great experience early on, it sets them up to keep playing and growing. In the end, that benefits everyone in the music community. Aiden Milgate Marketing Manager Peach Guitars Colchester, U.K. 100-Plus Years of German Engineering I t was an honor to speak with Katie Kailus of Music Inc. about some of the exciting developments happening at Beyerdynamic in your October 2025 issue’s From the Top feature. With over a century of heri- tage, our products continue to be designed, developed and largely produced in Germany — a tradi- tion that will continue and has fostered deep-rooted connections with artists, creators, studios and gamers around the world. We’re proud of the strong partnerships we’ve built with retailers and media partners, and we’re deeply grateful for their continued support. To our loyal fans: thank you. Your creativity and passion bring our headphones and microphones to life, and we’re honored to be a part of your journey. And a special thank you to Music Inc. for the opportunity to share our story with your readers!
Navigating These Turbulent Times I t was such a great honor to be featured in Music Inc.’s October 2025 Industry Profile, “Flight Ukulele Takes Off.” When we started Flight more than 15 years ago, and Jet guitars five years ago, we could never have imagined how far this journey would take us. Coming from the small coun- try of Slovenia, our beginnings were very modest. We celebrated every win, no matter how small it was, including first distributors, first big dealers, our first viral video and our first NAMM show. This feature was a good way of looking back and seeing how international and established our brands have become. The MI industry right now is quite turbulent to say the least, yet we
remain optimistic and motivated, mostly thanks to the support and feedback from our U.S. dealers. We wouldn’t be anywhere near this level of growth and success without them. So, thank you from the bottom of our hearts. Juliana Virant Owner & General Manager Flight Ukulele Ljubljana, Slovenia Supporting the Next Generation T here are definitely growth op- portunities across the market right now, and one of the most exciting things is seeing more peo- ple picking up the guitar for the first time. It’s amazing to watch a new generation of players getting started, and with so many incred- ible young artists making their mark, they’re already inspiring
Richard Campbell Managing Director Beyerdynamic Farmingdale, New York
EDITOR’S NOTE: MUSIC INC. ENCOURAGES LETTERS AND RESPONSES TO ITS STORIES. EMAIL LETTERS TO EDITOR@MUSICINCMAG.COM.
10 I MUSIC INC. I NOVEMBER 2025
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