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Launched in the U.K. in 2017, and pur- chased by Tampa, Florida-based ERA Music Brands in 2024, Meters Music represents both reinvention and resilience. Evan Ru- binson, owner of ERA Music Brands and now CEO of Meters Music, has given the brand new life by strengthening its market- ing and sales networks and pushed Meters into the mainstream consumer view with partnerships like its recent one with the NFL’s Tampa Bay Buccaneers. “Our products really are showstoppers,” Rubinson said. “We’re doing something in the audio market that no one else has ever done, which is focusing equally on style, functionality and sound. I think that’s a groundbreaking thing. Most headphones are pretty sterile. They’re all black or white, but with our custom, patented VU Meter, it really does attract a lot of attention. We’ve seen a lot of great web sales as well, because the product is so striking. They sound amaz- ing, as well.” That VU Meter is Meters’ secret weapon. Built into every pair of headphones, this mix of function and design makes every pair of Meters headphones both a conversation piece and a trusted tool for musicians. Meters’ products are tuned with a musi- cian’s ear in mind, delivering clarity, depth and balance that go beyond standard con- sumer audio. For Rubinson, that’s the heart of the brand: offering listeners products that look as bold as they sound. “They look like nothing else anyone has ever seen in a headphone with our patented VU Meter that tracks music and audio levels if it’s damaging in terms of decibel level in real time, and it’s always a conversation starter,” Rubinson said. Its main flagship products include the OV-1-B-Connect and its LINX System. “With both of those products, it’s our flag- ship for our in-ear and over-the-ear products with athletes, people that are working out in the gym, people that want the earbuds,”
Meters Music blends style, sound and lifestyle into headphones and home audio systems designed for music lovers everywhere. Under CEO Evan Rubinson, the brand is combining musician-grade audio with conversation-starting design. — By Kimberly Kapela HEADPHONES THAT SPEAK LOUDER THAN WORDS Meters Music’s Evan Rubinson
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eters Music is shaking up the audio world. From noise-cancelling wire- less headphones to sleek Bluetooth home
systems, the brand is built for consumers who are looking for their music to move them, and look good while doing it.
12 I MUSIC INC. I NOVEMBER 2025
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