Rubinson said. “The LINX system is defi- nitely our flagship product. We’re going to be improving that as well, but right now we have our OV-1-B that we’re really focused on for our new Gen Two model, and that’s our flagship over-the-ear product.” GAME ON Meters has thrived on wide-reaching partner- ship campaigns, tapping into industries far beyond audio and MI. From international DJs spinning in Europe’s most popular clubs to professional soccer teams and, most recently, the NFL’s Tampa Bay Buccaneers, Meters is proving its sound has universal appeal. “I think one of the coolest parts about our campaign with partnerships and sponsor- ships is that it’s a third-party verification,” Rubinson said. “When you get people like the NFL, pro soccer teams, DJs in Europe, famous musicians — when they all believe in the product, use the product and enjoy the product — that’s the clearest way to verify a brand. You don’t have to spend years trying to prove that concept up. The validation comes directly from those big names. If all these other big third parties love your brand and they want to partner with you, I think that’s the best way for a consumer to see the value in that brand, as well.” For Rubinson, Meters is a brand for ev- eryone. “Not everyone can play an instru- ment, but everyone can listen to music and enjoy it. That’s really what we’re striving for,” he said. “We really want our brand to be ubiquitous.” The Buccaneers partnership has been a standout, aligning Meters with one of the NFL’s biggest franchises during its milestone 50th season. The collaboration extends beyond game day, with the team’s marketing, social media and in-stadium signage amplifying Meters’ reach. “It’s been an amazing partnership,” Ru- binson said. “Not just the team on the field, but the back-office team as well. They’ve been so good with connectivity, so good with marketing, so good with social me- dia, so good with in stadium signage for us and collateral, very accommodating. Being a part of the Buccaneers’ 50th season is a groundbreaking year.” This particular partnership, which began earlier this year, is set to run for three years, giving the brand sustained visibility both on and off the field, while showing that Meters Music has no plans to slow down. This winter, the brand is set to release
its Gen Two OV-1-B-Connect Headphones, an upgrade that promises both smarter features and longer-lasting performance. “It contains super upgraded components, brand new, state-of-the-art features, USB- C charging, extended battery life from 18 hours to 24-plus hours,” Rubinson said. “We’re really looking forward to our new Gen Two products, and the new tuning that’s going to make them even better. We also have a new application coming out as well that’ll match that product launch, and that’ll have features like transparency mode
that AirPods have. We wanted to upgrade some of the modern components to what people demand when they’re commuting, traveling and other aspects.” Building off the momentum of the Buc- caneers partnership, Meters Music is al- ready eyeing more growth across different industries and borders. “We do have a couple exciting potential partnerships that we’re in talks with for a few different arenas, [as well as] maybe sponsoring a few games for college football,” Rubinson said. “A lot is in the works.” MI
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