Roadworn axes, an array of Tone Master amps for guests to plug in to, Ernie Ball cables, and more. Throughout the evening, musicians tested out sounds and riffed off each other, conjuring an ever-shifting jam that echoed across the club. Downstairs, attendees honed their chops on EFNOTE electronic drum sets and Denon and ProX DJ equipment, with one-on-one instruction from Guitar Center experts. As the evening progressed, the crowd gathered to hear Guitar Center CEO Gabe Dalporto share words of welcome from the stage. He also spoke about the vital importance of brick-and-mortar music stores not just for the health of the MI industry, but as places of discovery and inspiration for new generations of music pioneers. Following Dalporto’s words, ris- ing star Blu DeTiger took the stage for a funky set that combined virtuosic electric bass fireworks, DJ grooves, live percussion and vocals. Guitar Center’s Guitar-A-Thon ran from Sept. 18–Oct. 8. {guitarcenter.com} — By Michael Gallant
Guitar Center Jams at NYC’s Bowery Electric O n Sept. 18, Guitar Center lit up the Bowery Electric music club in New Guitar Center CEO Gabe Dalporto (right) addresses the crowd during the Guitar-A-Thon kickoff on Sept. 18 in New York.
celebration of guitar culture. Guests mingled over drinks and arti- sanal sliders in and around the Lower East Side venue. The club’s upper level hosted an immersive, living-room-like hideaway jam space, complete with vintage Fender guitars and basses, Fender’s new Vintera II
York with deep-grooving jams, vintage and cutting-edge gear, hands-on music experi- ences, and a vibrant community of creatives. The event marked the kickoff of Guitar-A- Thon, Guitar Center’s three-week sale and
16 I MUSIC INC. I NOVEMBER 2025
Powered by FlippingBook