GIBSON APPOINTS ANNE ROHOSY AS CCO G ibson has appointed Anne Rohosy as its new chief commercial officer
(CCO). In this expanded role, Rohosy will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer and retail channels. “I am excited to step into the role of chief commercial officer,” Rohosy said.
Anne Rohosy
“Gibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.” “Anne’s leadership has been instrumental in shaping Gibson’s transformation over the past several years,” said Cesar Gueikian, president and CEO of Gibson. “Her deep experience in building global brands, leading complex commercial organizations, and driving innovation makes her the right leader to take Gibson’s commercial strategy to the next level.” Rohosy has been a key member of Gibson’s leadership team since 2021, serving as chief human resources and impact officer, as well as managing director of the Gibson Amplifiers business. {gibson.com}
R everb has relaunched Reverb UK, complete with lower selling fees and new tools for sellers. Now, sellers on Reverb UK will pay a bundled 5% fee once their music gear has sold, 3% less than before, getting more money for their music gear. With Reverb UK’s all-in 5% fee, hundreds of U.K.-based mu- sic shops, as well as the hundreds of thousands of musicians on Reverb UK, will make more money on each sale. The addition of discounted postage labels via DPD, Yodel and Evri, as well as U.K.-specific market trend data that sellers can use to price their gear, further empowers sellers to get their gear into the hands of musicians throughout the U.K. and beyond using the music gear marketplace created by musicians for musicians. “We were working on the score for Barbie, and we realized that director Greta Gerwig was in love with the sound of ’70s and ’80s analog synthesizers,” said Mark Ronson, Reverb user and BRIT Award-winner, during his ‘Industry Insights’ talk at The 2024 NAMM Show. “I looked on Reverb for a Yamaha CS- 80, and I saw that there was one about an hour and a half away, so we drove out to get it and its sound became a key part of the movie’s soundtrack.” Featuring a wide range of instruments, from the console used by the Beatles to record Abbey Road to more than 150,000 second-hand and new instruments, the leading music gear mar- ketplace has proved popular with enthusiasts, local bands, and world-renowned musicians alike, from Muse and Duran Duran to Placebo and many more. “Since 2016, Reverb has played a key role in the UK’s music- making community by connecting musicians with music gear they love,” said Tiffany Miller, Reverb’s COO. “Whether you’re parting with a vintage Telecaster or looking for unique pedals that can reshape your sound, our straightforward fees and key product improvements make selling music gear more rewarding than ever before, giving musicians more time to focus on what really matters: making music.” {reverb.com} Reverb UK Relaunches with a Lower Seller Fee
22 I MUSIC INC. I NOVEMBER 2025
Powered by FlippingBook