INSIDE NEWS > Page 16 NAMM NeXT Moves Online > Page 18 Conn Selmer Names John Fulton its New President, CEO > Page 19 PRS, John Lennon Bus Team Up
from a single, impassioned goal: to build amplifiers that feel like an extension of the musician. Now, Invaders is officially making its push across the Atlantic and staking its claim in the heart of guitar culture — the U.S. “Expanding [into the U.S. market] felt natural,” Deschamps said. “We officially started exploring the U.S. market in late 2023, with our first major push coming at NAMM 2025. The goal wasn’t just to sell our amps — it was to connect directly with players, dealers and artists who share our values of craftsmanship and sonic authenticity.” That distinction matters. For Invaders, the amp acts as a collaborator. Built with traditional analog circuitry but refined with modern versatility, each model is tailored to evolve with the player. Whether someone plays vintage blues, classic rock or metal, Invaders’ amps are designed to breathe with the player — evolving, responding and supporting their musi- cal journey. BREAKING THROUGH THE NOISE As the brand continues to invade the U.S. market, it brings with it a refreshing sense of purpose: to remind American guitar- ists why they fell in love with the amp in the first place. “The response has been incredibly encouraging,” Deschamps said, reflect- ing on Invaders’ early momentum in the U.S. market. “Many American players in- stantly connected with the clarity, power and responsiveness of our amps.” It’s the kind of feedback any boutique builder hopes for, but for Deschamps and his small, independent team, success in the States is about more than just sound. It’s about breaking through the noise of a market dominated by legacy brands and major distributors. “One of the biggest challenges is visibil- ity,” Deschamps explains. “We’re a small
Boutique Belgian brand, Invaders Amplification, is making a bold push into the U.S. market with plans to deepen connections with U.S.-based artists and retailers, launch new gear and introduce tools to help musicians personalize their sound. — By Kimberly Kapela INVADING NEW MARKETS Francois Deschamps
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fter more than a decade of success in Europe, Belgium-based Invaders Amplification is making some noise in
the American market. Founded by tone enthusiast and head of production Fran- cois Deschamps, the company was born
12 I MUSIC INC. I JULY 2025
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