RETAILER ASK THE WHAT ARE YOU DOING TO STAY DIGITALLY COMPETITIVE AT YOUR DEALERSHIP?
“Going digital has really struck the right chord for Marlene’s Music. Our in-person guitar lessons and workshops are going strong, and our online classes and events have been a hit, too, especially with people who like learning from anywhere. And when it comes to our local gigs and events, posting on sites, such as NextDoor and Patch, has really helped bring more people in.” Marlene Hutchinson, Founder & President Marlene’s Music Laguna Hills, California
“At Peach Guitars, we focus on bringing the in-store ex- perience to our online customers, and that’s a big part of how we stay digitally competitive. Every guitar over £300 is individually photographed and weighed, so customers can see exactly what they’re buying. The look and feel of an instrument is such a personal thing, and we want to give people that same level of confidence when shopping online. We also offer unique services that most U.K. retailers don’t, such as custom PLEK setups. This is a computer-controlled fret leveling process that lets us deliver a highly tailored playing experience, even for customers who never set foot in the store. To support all of this, we’ve launched the Peach Guitars mobile app, the first dedicated e-commerce app from a U.K. guitar retailer. It lets customers browse our full stock, make purchases and stay up-to-date with our latest YouTube demos and blog content. For us, it’s all about making the online experience as immersive, informative and enjoyable as it is in person.” Aiden Milgate, Digital Content Manager Peach Guitars Colchester, England
“In today’s market, where online visibility and con- venience are key, high- quality product photos and detailed descriptions can make all the difference. By upgrading the Gelb and Haight Ashbury websites, lever-
aging social media, and showcasing our gear with detailed images and descrip- tions, we’ve kept our store relevant and thriving.” Don Frank, General Manager Gelb Music & Haight Ashbury Music Center Redwood City, California
54 I MUSIC INC. I JULY 2025
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