KMC MUSIC ADDS KAITLYN TRAHAN AS NEW MARKETING MANAGER K MC Music has appointed Kaitlyn Trahan marketing
to complete projects that made measurable positive sales and marketing impacts on the orga- nizations. Specifically, Trahan worked on integrated campaigns, creating engaging content for social media, analyzing social
manager. Trahan previously worked on the American Music & Sound (AM&S) marketing team as an intern through its partnership with Women in AV/IT (WAVIT).
Shure Celebrates 100 Years S hure Incorporated is celebrating its 100th anniversary this year, marking a century of audio excellence. S.N. Shure started the company in downtown Chicago in 1925 selling radio parts kits. In 1932, Shure became one of only a few U.S. microphone manufacturers with the introduction of the Model 33N microphone. Since then, the company has grown into a global technology leader, offering a portfolio of innovative wired and wireless microphones, conferencing and meeting solutions, and personal and professional listening products. Over its 100-year history, more than 50,000 different electronics products have been developed by Shure. Shure products are now sold in more than 120 countries, and through the decades, they have been trusted and used around the world by such luminaries as Dr. Martin Luther King, Jr., Elvis Presley, Nelson Mandela and The Beatles. Over the past 100 years, Shure has introduced products that have become staples in the audio industry. The Shure SM58 microphone, known for its durability and reliability, has remained a top choice for vocal performances. The SM7B vocal microphone has equally earned a distinguished reputation in broadcast, recording and podcasting. Shure introduced the first wireless microphone in 1953, the Vagabond 88 Wireless Mic, long before wireless technology became popular by the 1990s. The company introduced digital wireless in 2011, and today, Shure digital wireless microphones are used across the world from the biggest sporting events and global concert tours to the top business conferences. Shure is also known for developing the first phonograph cartridge (1937), the unidyne microphone (1939), first handheld wireless microphone system (1953) and the first integrated wireless system (1990s). Today, Shure has five global engineering centers dedicated to product development and software excellence: Niles, Illinois; Copenhagen; Edinburgh; Suzhou, China; and Hyderabad, India. {shure.com}
Kaitlyn Trahan
media and digital campaign performance, coordinating commercial events and trade shows, and conducting in-depth market research. {kmcmusic.com}
Trahan worked closely with the AM&S marketing team, various departments across Jam, and key customer accounts
GC NAMES JERRY BRANDEHOFF CHIEF MERCHANDISING OFFICER G uitar Center (GC) has ap- pointed Jerry Brandehoff to
ing performance and fostering collaboration. He was selected after an extensive search, and he stood out as the clear leader to help deliver our critical strategic priorities this year.” In his new position, Brande-
the position of chief merchandis- ing officer. The announcement was made by Gabe Dalporto, Guitar Center CEO. “Jerry is a dynamic and inspi-
Jerry Brandehoff
rational retail executive with over 30 years of experience leading merchandising and product teams for world-class global brands,” Dalporto said. “Through his leadership style, he is dedicated to empowering teams, driv-
hoff will lead Guitar Center’s merchandising organization, which encompasses the buying and planning of general merchandise and private label brands for GC. Brandehoff joins GC from Wayfair. {guitarcenter.com}
20 I MUSIC INC. I APRIL 2025
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