GUITARS, AMPS & ACCESSORIES
Guitar makers showed off their latest wares at The 2025 NAMM Show, with an emphasis on feature-packed, mindfully-priced instruments. — By Katie Kailus W ith an increase in the guitar brands represented at The 2025 NAMM Show its TransAcoustic guitar, the TAG3 C, filling that desire for musicians. THE PRICE IS RIGHT 1. 2.
ucts have to continue to evolve to reflect that,” Norvell said. “Our new Standard series of guitars and basses reflects that. There is now a new entry-point into Fender electric guitars with this line.” The Standard series packs in features to allow both beginners and enthusiasts to enjoy signature Fender features without breaking the bank. Another big NAMM guitar announce- ment? The release of Eastman’s Fullerton series, which aims to be a quality line for any player — beginner to pro — at a price-
came a rise in models focusing on packing in features for a price that doesn’t break the bank. Several guitar makers cited the ongoing economic struggles as a key reason why players are prioritizing finding the right instrument on their first purchase. “People are willing to spend money to get what they want right from the instrument the first time,” said Andy Winston, Yamaha’s guitars product training specialist, adding that he’s seen the brand’s latest version of
The TAG3 C allows guitarists to dial in custom reverb, delay and chorus effects without the need for any external equipment. With looper functionality and Bluetooth audio, the TAG3 C offers a self-contained, immersive playing experience. During NAMM’s Global Media Day on Jan. 22, Justin Norvell, Fender’s executive vice president, highlighted the brand’s new Standard series. “Price points continue to move and prod-
42 I MUSIC INC. I APRIL 2025
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