DRUMS & PERCUSSION
1.
RISING WITH THE TIDES Drum manufacturers at The 2025 NAMM Show followed market demands by leaning into more innovative designs. — By Ed Enright D ixon’s profile has been on the rise since the brand began building its product
manager. “Our three new Artisan Select offerings, which we consider our elite drums, are lined up across the front of our booth. We call them ‘premium value, maximum results,’ and they have certainly earned the distinction. It’s not only great finishes, it’s different shell types which give a different sound. For example, our Artisan Select PMT channels the clar- ity and projection of silkwood through double-cut 45-degree bearing edges to achieve optimal versatility. The drums are aesthetically breathtaking, utilizing
the harvested skin of the paper mulberry tree in a three-layered, lacquer-laminate- lacquer finish treatment. Of course, the main attraction for Dixon at this show is how good they sound even in a room like this.” Elevating the one-of-a-kind appearance of the Artisan Select series was the highly functional Gibraltar racks and accessories that Dixon includes with the shell packs. “We are now a Gibraltar distributor, so we’re showing our Dixon kits on custom Gibraltar racks, and this is subsequently
selection from the student drumming mar- ket upward into the realm of more seri- ous players and pros. During The 2025 NAMM Show, Dixon embraced a “top down” theme for its exhibit, showcasing its entire line in a logical fashion that made obvious any distinctions between its high-end and entry-level drum kits. “Dixon reserves the Select label for truly inspired, innovative kit variations,” said Jim Uding, Dixon Drums’ brand
54 I MUSIC INC. I APRIL 2025
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