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Since its launch in 2019, Kepma Guitars USA — originally a China-based brand focused on its do- mestic market — has positioned itself as one of the most aggressive manufacturers, delivering superior craftsmanship and cutting-edge technology at accessible price points. — By Kimberly Kapela BREAKING INTO THE U.S. MARKET Kepma Guitars USA’s Brandon Foster (left) and Tony Moscal.
K epma Guitars has been a prominent name in the Chinese market for years, known for its dedication to precision craftsmanship and high-quality acous- tic instruments. But in 2019, the brand made a bold move — expanding its reach into the U.S. market with Kepma Guitars USA. With this move, Kepma began of- fering American players a new standard in guitar construction. This expansion wasn’t just about availability; it was about reshaping expectations for what a high- value acoustic guitar could offer players. Tony Moscal, president of Kepma USA, has been instrumental in driving this vision.
guitar meets the highest standards.
“We’ve gone out of our way to ingra- tiate ourselves into the U.S. market,” Moscal said. “We’re aggressive pricing- wise, feature-wise and in terms of what we deliver to players.” This aggressive strategy has positioned Kepma Guitars USA as one of the most competitive acoustic brands in the U.S., making waves with its blend of affordability and premium construction. Kepma’s approach is rooted in meticu- lous attention to detail. The brand inte- grates advanced manufacturing techniques, including precision CNC machining and hand-finishing processes, ensuring each
A BOLD EXPANSION When Moscal first encountered Kepma, it wasn’t at a trade show or from an industry distributor — it was through a colleague from his years at Peavey Electronics. Moscal had worked closely with Karen Ping, who specialized in approving factories for Peavey’s manufacturing needs. Moscal connected with Ping to explore new opportunities with Chinese manufacturers. What he said he didn’t expect was to discover a brand that had remained hidden from the global market — Kepma.
12 I MUSIC INC. I MAY 2025
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