KHS AMERICA LAUNCHES ALIANZA ACADÉMICA WITH FREE VIRTUAL FESTIVAL K HS America has introduced Alianza Académica, an opportunity for school programs to join a community of top educators, artists, ensembles clinician or artist appearance support, and national exposure for member schools. This is offered in close cooperation with the best music retailers
and music retailers — along with leading mariachi, conjunto and Regional Mexican music pro- grams nationwide. In celebration of this new program, KHSA will also host a free virtual festival to showcase school ensembles. Since 2017, the offer- ings and activity of the KHS America Academic Alliance pro-
in the country in order to foster important relation- ships between educa- tors, KHSA, and other businesses that sup- port music education. To celebrate this new Alianza Aca- démica, KHS America is hosting a free virtual festival, inviting schools to submit video entries in one of three categories: Middle
Martin Announces Artist Showcase Class of 2025 M artin Guitar has introduced the Martin Artist Showcase Class of 2025. Launched in 2024, the Martin Artist Showcase was created to celebrate, support and amplify breakthrough artists who are redefining genres and inspiring the next generation of songwriters and performers. Following the success of Martin’s inaugural class, the 2025 lineup features nine artist, including country-rock artist JD Clayton, singer-songwriter Karley Scott Collins, southern country artist Kashus Culpepper, folk artist Madi Diaz, Mexican-American musician Wyatt Flores, country artist Dylan Gossett, country honky-tonker Braxton Keith, singer-songwriter Michael Marcagi, and indie-rock artist Michigander. {martinguitar.com}
borough, Massachusetts. The grand opening event was held on March 8 at the new loca- tion where attendees enjoyed guided tours, information sessions, live performances, explored the school’s recording studio and participated in free toddler “Mommy and Me” music classes. This new school will serve musicians from Marlborough and neighboring communities, including Northborough, Southborough, Hudson, Berlin, Sudbury and Westborough. Bach to Rock Marlborough is owned and operated by husband-and-wife team Patrick and Amanda Faucher, first-time franchisees who share a passion for music and their community. Patrick brings more than 20 gram have provided next-level support to school band programs. Hohner, H. Jimenez, Hercules, Jupiter, XO and Mapex strive to strengthen the connection between Latino musical heritage and the next generation of musicians. When schools join the KHS America Alianza Académica, they will receive ac- cess to benefits intended to enhance the experience of students, promote program growth and bring attention to the initia- tives that educators are doing to pass along this musical heritage. Benefits will include access to exclusive resources from renowned educators, purchase rewards,
School Mariachi, High School Mariachi or Conjunto/Regional Mexican/Open. The KHS America Alianza Académi- ca Virtual Festival supports and salutes schools across the U.S. as they showcase their Latin music ensembles. This free, virtual event provides schools with ex- pert feedback from renowned educators and rewards top-performing groups with high-quality instruments. By eliminating travel expenses and simplifying the com- petition process, the festival lifts barriers to participation and empowers schools to focus on delivering experiences for their students. {academicalliance.com}
Bach to Rock Opens New Massachusetts Location B ach to Rock has announced the grand opening of its newest location in Marl- design professional and booking manager for the band Soul Function Boston.
“We are thrilled to welcome Patrick and Amanda Faucher to the Bach to Rock fam- ily,” said Brian Gross, president of Bach to Rock. “Patrick’s extensive leadership experience in the tech industry, coupled with his musical background, and Aman- da’s creative expertise and community connections make them an exceptional team. Their enthusiasm for music, and commitment to providing top-notch edu- cation, will undoubtedly make Bach to Rock Marlborough a vibrant hub for local families. We’re excited to see the positive impact they will bring to the community through our progressive music programs.” {bachtorock.com}
Patrick Faucher, co-owner of Bach to Rock Marlborough, in front of the new location.
years of expertise as an entrepreneurial tech product leader, known for delivering innova- tive solutions and building high-performing teams. A Berklee College of Music alumnus, Patrick’s musical background complements his business acumen. Amanda is a graphic
18 I MUSIC INC. I MAY 2025
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