AVID ADDS 3 TO LEADERSHIP TEAM A vid has expanded its execu- tive leadership team with three new appointments. Joining Avid’s existing ex-
“With the appointment of Tom, Dominic and Kenna we now have a world-class leader- ship team that will steer our vi- sion, and support our focus on providing the most complete and flexible end-to-end workflows
Hosa Adds Director of Marketing, Brand Marketing Manager H osa Technology has appointed Jon Croft as its new director of marketing. Croft brings a wealth of experience in music marketing and digital strategy to the role, where he will lead the company’s marketing efforts to drive growth and brand awareness in the MI/retail space while also reaching into new markets in the AV pro-installation and integration markets. “We are thrilled to welcome Jon to the Hosa team,” said Mayumi Allison, CEO of Hosa Technology. “His proven track record of success in developing and executing integrated marketing campaigns, combined with his passion for our industry and connecting with audiences, makes him the ideal person to lead our marketing department into the future.” Croft joins Hosa from idfive, a digital marketing agency, where he served as media account manager, developing and implementing digital marketing and media strategies for a variety of clients. Prior to idfive, he held marketing and sales leadership positions at music product manufacturers Mojotone and Ovation Guitars. “As a longtime user of Hosa products, I am excited to join Hosa and contribute to the company’s continued success,” Croft said. “Hosa is a respected brand with a rich history in the music industry and production spaces, and I look forward to working with the talented team to develop and implement innovative marketing strategies that connect with customers and drive business growth.” Hosa Technology has also named Jason Lynn as its new brand marketing manager. In this role, Lynn will be responsible for driving the company’s brand development, content creation and customer experience. Lynn brings to Hosa Technology a wealth of experience as a senior creative strategist specializing in art direction, branding and graphic design. He is known for delivering impactful solutions that drive successful products and marketing campaigns. A collaborative leader, Lynn excels in orchestrating design initiatives. “Jason’s creative vision will be pivotal as we evolve our brand and enhance our customer experience in alignment with our strategic goals,” Croft said. Lynn’s career includes positions
ecutive leadership team and broadening its talent base is Tom Sharma, who has been
Tom Sharma
appointed as chief technology officer; Dominic Constandi, who has been named chief customer officer; and Kenna Hil- burn, who has been named senior vice president of product.
in News and Postproduction,” said Avid CEO Wellford Dillard. “Their expertise and leadership will enable us to deliver for our customers and empower them to be greater creators.” {avid.com}
DAVID JAHNKE DEPARTS HAL LEONARD, COMPANY NAMES NEW SALES LEADERSHIP H al Leonard has announced the de- parture of David Jahnke, senior vice
president, North America, after more than 30 years with the company. Stepping into new leadership roles, Tom Gierke, chief growth officer for sales and education, will oversee B2B sales alongside Timothy Cose, head of global strategic sales operations. Jahnke, who began his Hal Leonard ca- reer as a telesales representative in 1993, played a pivotal role in building and expand- ing the company’s sales division during a period of significant global growth and digital transformation. Beyond his contributions to Hal Leonard, he has been deeply involved in the music industry, serving on the boards of the Music Achievement Council and the Retail Print Music Dealers Association. For the past six months, Jahnke has worked with Gierke and Cose to ensure
From left: David Jahnke, Tom Gierke and Timothy Cose.
a smooth transition. Gierke’s background includes 13 years at Google, where he played a leadership role shaping the company’s education business. Now, he spearheads initiatives to develop new strategies, programs and technology to fuel Hal Leonard’s growth. Cose is a 16-year Hal Leonard veteran with experience spanning both the sales and finance teams. Cose will focus on implementing advanced analytics tools to equip sales reps and customers with the best data to drive business growth. {halleonard.com}
JORDAN KITT’S MUSIC EXPANDS ROCKVILLE STORE’S SALES TEAM J ordan Kitt’s Music Group (JKM) has announced Jason
In addition to his Jordan Kitt’s Music career, Bonilla is also currently studying digital animation as a student at Mont- gomery College. “My greatest passion contin- ues to be music,” Bonilla said.
Bonilla has joined the company’s Rockville sales team, reporting to store manager Tom Grace. Bonilla has been a musi- cian, primarily of bass guitar,
Jason Bonilla
for about 12 years, having started as a church musician. He’s mostly self-taught save for some mentoring while in the Northwestern High School Jazz Band.
“And being [a part of Jordan Kitt’s Music] and being a setting where I am able to in- teract and provide for other musicians is such an honor.” {jordankitts.com}
at Yamaha Guitar Group and Line 6, where he led brand and product design initiatives . {hosatech.com}
20 I MUSIC INC. I MAY 2025
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