FROM THE TOP CHRISTINE SCHYVINCK I SHURE
INTERVIEWED BY KATIE KAILUS
HOW DO YOU START YOUR DAY? Ideally, I like to be in the office at least an hour be- fore my first meeting. It gives me time to check on the headlines, quickly peruse hot email and prepare for all the meetings in the day. In general, I don’t like arriving anywhere late or showing up ill-prepared. CAN YOU GIVE READERS A BRIEF BACK- GROUND ON HOW YOU JOINED SHURE AND EVENTUALLY ROSE TO THE ROLE YOU HAVE TODAY? My journey with Shure began 35 years ago. In to- day’s world, it’s unusual to find CEOs who have been with their companies that long. I started at Shure as a quality control engineer and was quickly exposed to learning about the types of is- sues sound professionals encounter daily. My job was to help ensure that our equipment was reliable and al- ways ready for the show. Shure’s brand reputation was built on quality products, and this company remains committed to delivering the best-performing products. I eventually moved from vice president of quality to vice president of operations, where I managed pro - curement, supply chain, and manufacturing, as well as quality. This was another essential experience because I was able to work with passionate people all around the world, dedicated to making great products that solved problems for our customers. In 2006, I moved into a role leading global market - ing and sales, where I managed three business units in the Americas, Europe/Middle East/Africa, and the Asia/Pacific regions. All of this experience has helped me learn more about overall company operations, the global business structure, and what we need to do to meet the evolving needs of customers. Having diverse experience within different parts of our company has given me an appreciation that not all CEOs are fortunate enough to have. I thoroughly understand the type of work that happens at various levels of the organization, and I know what our custom - ers expect from us. WOW, THAT’S AN IMPRESSIVE HISTORY. CON- GRATS TO SHURE ON THE 100TH ANNIVERSARY THIS YEAR. WHAT DOES REACHING THAT COMPANY MILESTONE MEAN TO YOU? Being in business for 100 years is a rare milestone.
Think of all the brands that never made it this far. But not only are we proud to have made it to 100, we are also very passionate about being a leader in this industry. Our people have been incredibly instrumen - tal to our success over the past century, and I am so grateful for everything they have done to put Shure in this position. We’re so proud of our journey from a one-person radio parts business in downtown Chicago to a global leader in audio technology. Over the past 100 years, Shure products have been part of the most iconic speeches, concerts, performances and news events in world history. The Pope, Elvis, the Beatles, Nelson Mandela, Queen Elizabeth — [the band] Queen — and even Prince for that matter — and thousands of other global leaders and legendary performers have relied on Shure to amplify their voices. But it’s also the houses of worship, the community the - aters, the local council meetings, the home podcasters, the content creators, the business leaders and the educa- tors who aren’t on a big stage, but still have important messages to deliver, who have counted on Shure. We, quite literally, have delivered the sounds of a century to people all over the world. And we continue to do that with even newer technologies and offerings that Mr. Shure could only have dreamed about. IS THE COMPANY PLANNING ANYTHING SPECIAL FOR THE 100TH ANNIVERSARY? We’re celebrating throughout the year. We’ve had some customer celebrations during our trade shows and are getting ready to kick off our internal associate cel- ebrations in our regions around the world. People can share in the 100-year history by checking out the spe - cial anniversary section of Shure.com. HOW DO YOU THINK SHURE HAS MAINTAINED ITS ROLE AS A LEADER IN AUDIO INNOVATION FOR SO LONG? Mr. Shure set the tone for the company. And then Mrs. Shure took over after his passing and really had the vision to start expanding globally. Shure was always innovating. As the world was changing, the company was adapting to create new products for new needs. A big part of our business was phono cartridges, but when the world started moving away from them, we adapted. When the pandemic hit and live events were on hiatus, more people turned to home recording. It’s
28 I MUSIC INC. I MAY 2025
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