May 2025
THE GUITAR ISSUE
Christine Schyvinck
28 I FROM THE TOP Shure CEO Christine Schyvinck discusses a century of audio innovation. 42 I 9 PEDALS TO STOCK NOW From distortion to overdrive, these are a few must-stock effects all retailers should consider. 46 I THE ART OF THE GUITAR WALL
Tone Central Station’s Todd Austin and Jamie Jackson.
32 I RISING FROM THE ASHES How the former Sam Ash Music employees behind Tone Central Station, Garden State Drums and Percussion, and Recycled Rock and Roll used the expertise they learned on the job at Sam Ash to launch their own MI businesses.
Like the finest art gallery wall, a well-appointed guitar wall can be a sight to behold. Here are five designs to inspire your next renovation.
23 I THE MARKETING GURU X Tracy Hoeft describe how social media has changed — and how to keep up.
50 I GUITARS, AMPS & ACCESSORIES 54 I AUDIO & RECORDING 56 I DRUMS & PERCUSSION 57 I BAND & ORCHESTRA 58 I PIANOS, KEYBOARDS & SYNTHESIZERS 59 I DJ & LIGHTING
12 I INDUSTRY PROFILE X How the originally China-based brand Kepma Guitars USA has positioned itself as one of today’s most aggressive guitar manufacturers.
24 I NOTES & CENTS X Amanda Rueter shares best practices for improving your business’ GMROI.
14 I NEWS X Cosmo Music to Close After 57 Years
X Breedlove Reaffirms Commitment to MI Dealers X Yorkville Sound Distributes Manhasset Stands X GC Holds In-Store Event with Famed Drummer X Avid Expands Leadership Team X Hal Leonard Names New Sales Leads X Korg’s President Passes Away X Jordan Kitt’s Music Grows Sales Team
26 I NAMM YP X Artist Jameyel “J. Dash” Johnson on the power of getting involved early in music advocacy.
RETAILER ASK THE 62 I ASK THE RETAILER X Retailers share best practices for selling beginner guitars.
27 I WOMEN OF NAMM X School of Rock’s Stacey Ryan advocates for being OK with making mistakes.
Cover photo by Tausha Dickinson.
6 I MUSIC INC. I MAY 2025
Powered by FlippingBook