BY KATIE KAILUS PHOTOS BY TEDDY TELLES
How ProAudioStar has gone from a $5,000 investment to a $60 million company. Hint: Staying lean and being efficient played a key role. W hat happens when an MI retail business born out of a studio apartment in New York’s Chi- natown decides to stop chasing endless growth and start perfecting what it already does? You get ProAudioStar, a mostly-online retailer that’s mastered the ultimate balancing act: scaling smart while stay- ing lean.
Founder Ron Wolf’s journey from a $5,000 invest- ment to a $60 million operation reads like a masterclass in controlled chaos turned systematic success. After nearly two decades, the Brooklyn-based pro-audio and MI dealer has figured out something many businesses never do: efficiency isn’t just about cutting costs, it’s about constantly fine-tuning.
SEPTEMBER 2025 I MUSIC INC. I 35
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