Wolf, center, surrounded by his team at his Brooklyn-based showroom.
“When you integrate positive changes your margins improve, customer service improves and customer retention improves.”
said he doesn’t have exaggerated forecasts for the company, just staying efficient and focusing on the core business. “Many years ago, my ambition was top-line growth at all costs and grow, grow, grow,” he said. “Then I realized that doesn’t need to be the name of the game. That doesn’t necessarily mean suc- cess or longevity.” Looking towards the next 20 years, Wolf said his goals are simple: improve customer service and experience, while refining processes and maintaining a posi- tive atmosphere for his staff. “That might sound like a line, but it’s the truth. I’ve taken that approach the past few years, especially the last few months,” he said. “My team and I are on the same page and firing on all cylinders. It took a long time to get here, but it’s all been worth the trip.” MI
thing drastic. Let’s stick to what we’re good at.’ We rode out those months and had very positive results.” Wolf said the ability to adapt should be second nature for business owners. “You have to have the energy or the fight in you to adapt as a business owner,” he said. “I don’t think anything we do to adapt is brilliant. We just use a lot of common sense and say, ‘This isn’t working. This
seems like it would be the better path.’ I’m not writing secret code here or launching satellites. We’re retailers, adapting and changing our strategy every month, every quarter and every year. Experience, com- mon sense and hard work go a long way.” Focusing on its Core Business As ProAudioStar looks ahead to celebrat- ing its 20th anniversary next year, Wolf
38 I MUSIC INC. I SEPTEMBER 2025
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