RETAILER ASK THE WHAT’S THE BEST TECH INVESTMENT YOU’VE MADE IN THE LAST FEW YEARS?
“We recently completely redesigned our website. There are more than 2,000 pages, so this is a huge un- dertaking. But this is essentially our showroom, so it was worth putting the effort into building a custom website, not one that is built on a platform. The website was designed
from scratch and hosted on AWS servers. It’s a custom website, not a template. Because Living Pianos has over 2,000 web pages, thousands of pictures and videos, we needed a website specifically designed for our vast content.” Robert Estrin, Owner Living Pianos Cleveland “Our latest tech investment has been our NetSuite integration. Through this system upgrade we are able to work with the Oracle team to tailor to our specific needs, increase omnichannel efficiency along with improving our data analytics. It’s been a game changer for our growth strategies.” Peter Buciak, General Manager Manchester Music Mill Manchester, New Hampshire
“Midtown Music has been proudly working with jPOS and GoDaddy Payments for all our retail card processing. It has opened new doors for contact- less payments, as well as secure payment links for our lesson department! With GoDaddy Point Card Reader, transactions are smooth and easy — all at fixed prices and rates.” Daniel Aldrich, Owner Midtown Music Biddeford, Maine
“I’d have to say [using] Google Suite has been our best tech investment re- cently. Having our email, shared drive and AI all in one space, easily accessible to all our employees, has helped move us forward.” Jason Pitt, General Manager The Music Den Randolph, New Jersey
“One of the simplest and most im- pactful investments was placing a TV monitor in our showroom which displays a rotating slideshow. On the slideshow, we display new inventory and installation work, of course, but we also share pictures of local events, flyers for upcoming local artist events and our employees having fun or in- teracting with clients. Customers love seeing their faces up on the screen when they come in, and it helps con- nect the store to its community.” Eric Metz, Owner Metz Music Rolla, Missouri
54 I MUSIC INC. I JULY 2026
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