tives at Nissan Stadium are scheduled to debut in spring 2027. “We’re evolving Guitar Center beyond just retail to playing an active role in mu- sic culture,” said Gabe Dalporto, Guitar Center’s CEO. “Bringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.” The partnership introduces new live performance experiences throughout the stadium, anchored by the first-ever per- manent in-bowl performance stage in an NFL venue. Featuring instruments and backline supplied by Guitar Center, the stage will serve as a focal point of the fan experience, hosting live music throughout game days and special stadium events. The partnership also spotlights Guitar Center Business Solutions, the company’s professional integration platform, and its premium AV division, Audio Visual Design Group (AVDG). As the named AV integra- tor for key areas of the Titans’ new Nissan Stadium, AVDG will lead the venue’s end- to-end AV delivery. {guitarcenter.com}
GC NAMED OFFICIAL MUSIC GEAR RETAILER, AV INTEGRATOR
G uitar Center and the Tennessee Titans have announced a first-of-its-kind part- nership centered at the Titans’ new Nissan Stadium in Nashville, Tennessee. The col- laboration brings together two Music City institutions to create a new model for how music, sports and technology come together at one of the country’s newest venues. As part of the partnership, Guitar Center has been named Official Music Gear Retailer of the Tennessee Titans, and Audio Visual
Design Group (AVDG), the company’s inte- gration brand within Guitar Center Business Solutions, is an official AV integrator for the new Nissan Stadium. Together, the Titans and Guitar Center aim to create a venue experience that re- flects the spirit of Music City, where music is not only heard but experienced at scale through live performance, premium sound and fan engagement. Guitar Center’s live performance stage and community initia-
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