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The 2026 NAMM Show continued its new format of two education-focused days followed by three days of nonstop exhibits, live concerts, product launches, awards shows and more. THE GREAT MI 3. 4.
T he 2026 NAMM Show delivered more than product launches by offering a real- time snapshot of where the MI business is headed. The five-day event, held at the Anaheim Convention Center in Anaheim, California, from January 20–24, featured two education-intensive days to kick off the show, followed by three days of exhibits where tech-driven solutions took center stage. With an attendance similar to the 2025 show at around 60,000, this year’s gathering
featured 1,650-plus exhibitors representing 5,400-plus brands, a 25% increase over 2025. Nearly 15,000 artists demonstrating and endorsing products and brands attended the convention with some 200-plus education sessions that featured 550-plus speakers. NAMM also reported 1,600-plus media, influencers and content creators who reach more than 200 million followers, a 50% increase over 2025. “The 2026 NAMM Show once again de-
livered an incredible week of unity and energy for our global NAMM members, showcasing products, partnerships and networking for the entire music industry,” said John Mlynczak, NAMM president and CEO, a perfect sentiment as NAMM celebrated its 125th anniversary at the show. “NAMM continues to be the global stage for our industry to announce groundbreaking products, establish transformative partnerships and gain valuable education that drives suc- cess for our industry for the rest of the year.”
32 I MUSIC INC. I APRIL 2026
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