GUITARS, AMPS & ACCESSORIES
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5. New Fender CEO Edward“Bud”Cole. 6. Donner’s Jake Wu (left) and Jimmy Zeng. 7. Elixir Strings’ Bill Fabiszewski. 8. PRS Guitars’ Jack Hig- ginbotham. 9. Yamaha’s Andy Winston.
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nal gear,” said Brandon Foster, managing director of Kepma Guitars USA. “This all-in-one technology empowers solo per- formers to become a one-person band, layering parts and backing rhythms di- rectly through the instrument’s controls.” One of the more unique innovations displayed at The 2026 NAMM Show was Casio’s Dimension Shifter. Officially in production after soft-launching at The 2024 NAMM Show, the Dimension Shifter is a guitar-strap-mounted wireless expres-
sion controller that turns natural guitar movements into real-time control over a player’s favorite effects. Add an EXP pedal and users can control two effects at once. While guitar strings are typically considered “tech-proof,” Elixir Strings released its first new line in nearly a decade at this year’s NAMM with the launch of the Attune Strings. These strings offer a brand-new formula which pairs a natural, uncoated-like feel with crisp, clear tone and exceptional dura-
bility, rather than just adding another coating variation on existing Nanoweb or Polyweb technologies. “[Elixir has used] new proprietary tech- nology designed to feel nearly uncoated while maintaining exceptional durabil- ity,” explained Bill Fabiszewski, global marketing leader of Elixir Strings. “Attune delivers a differentiated acoustic offering from [Elixir] — expanding player choice at a strong price tier while reinforcing overall string category vitality.” MI
40 I MUSIC INC. I APRIL 2026
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