C onnolly Music Company has announced a partnership with Blustream, a post- purchase product experience platform. This collaboration establishes Connolly as Blustream’s premier partner in the musical instrument industry, setting the stage for innovation and enhanced support for music retailers nationwide. The partnership aims to enhance customer engagement by integrating Blustream’s tech- nology with Connolly’s extensive industry expertise and reach. Blustream’s platform enables music dealers to connect with renters and customers through personalized, auto- mated messaging, offering tailored instrument care tips, educational resources and purchase recommendations. Together, the companies will help retailers boost renter retention, drive revenue, reduce returns and maximize the lifetime value of each customer. Connolly Music, Blustream Announce Strategic Partnership
Yorkville to Distribute KHS Music’s B&O Lines in Canada Y orkville Sound has announced its Canadian distribution of KHS Musical Instrument Co.’s band and orchestral lines, including Altus Handmade Flutes, Azumi Flutes, Jupiter Band Instruments, Majestic Percussion, Mapex Marching and XO Professional Brass. The two notably with Mapex Drums. “Since Yorkville began to distribute Mapex Drums in Canada over 10 years ago, it has grown to become the number one acoustic drum brand in the country,” said Jeff Cowling, Yorkville’s vice president of sales and marketing. “We see a similar opportunity with these prestigious brands. They’re a natural fit for our customers and for our network of dealers and music educators.” The band and orchestral distribution partnership with Yorkville and KHS is companies have a long and successful relationship, most effective immediately. Canadian retailers are encouraged to contact their Yorkville Sound sales representative for more information . {yorkville.com; khsmusic.com} “Blustream has redefined customer experi- ence by connecting brands with their audi- ences in meaningful, data-driven ways,” said Ken Rapp, CEO and co-founder of Blustream. “Our collaboration with Connolly Music will allow us to scale these capabilities, helping music retailers retain their renters and grow their businesses like never before.” The partnership leverages Blustream’s success in the music industry, demonstrat- ing proven results, including community re- tention rates exceeding 90% and significant revenue growth. By embedding Blustream’s product experience technology into existing rental and sales processes, Connolly Music will empower its dealer network to create enduring connections with its customers. “For decades, Connolly Music has sup- ported music dealers with top-tier products,” said Jake Connolly, CEO of Connolly Music. “Partnering with Blustream allows us to take this commitment further, enabling our deal- ers to offer a superior rental and ownership experience that fosters long-term customer loyalty and success.” {connollymusic.com; blustream.io}
16 I MUSIC INC. I FEBRUARY/MARCH 2025
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