stone that showcases four decades of growth from the company’s European roots to its current position as a leader in pro-audio. This milestone comes during a period of growth for L-Acoustics, which has seen a 40% increase in its workforce over the past two years. With global hubs in Paris, Los Angeles, London and Singapore, the company has strategically expanded to sup- port its worldwide network of partners and clients while maintaining its commitment to innovation, with 20% of its workforce dedicated to design and R&D. “For 40 years, L-Acoustics has been driven by a spirit of innovation and a simple vision: bringing people together through extraor- dinary sound,” said Anne Hamlett, chief people officer at L-Acoustics. “Welcom- ing our 1,000th team member represents a significant milestone in our journey to connecting people by creating the world’s most exceptional sound experiences and demonstrates our continued commitment to excellence across all geographies and divi- sions of the company.” {l-acoustics.com}
L-ACOUSTICS MARKS 40TH YEAR WITH MAJOR GROWTH MILESTONE The entire L-Acoustics team celebrates the company’s 40th anniversary at Paris’ La Seine Musicale. C apping off 2024, the company’s 40th anniversary year, L-Acoustics has an- nounced the addition of its 1,000th team member. Kevin Gouriou joined the company as a prototypist in L-Acoustic’s research and development department, marking a mile-
Sweetwater Rakes in 10 Comparably Awards
S weetwater has been awarded a total of 10 Comparably Awards during 2024, most recently earning recognition for Best Company Culture and Best CEO. These acco-
an on-site medical clinic, health club, adop- tion assistance, and more. “We pride ourselves on caring for our peo- ple and serving with heart. These values are
lades rank Sweetwater among the country’s top company cultures, alongside companies like Adobe and Top- Golf, and place Sweet-
embedded throughout the Sweetwater culture, and in all that we do for our people and our communities,” said Jeff Ostermann, Sweetwa-
From left: TIK PIK co-founder Kevin Mac, Guitar Center Nashville Store Manager Da- vid Cubelo and TIK PIK co-founder Nicholas George at the Guitar Center Nashville store.
GC Featured on ‘Shark Tank’ with TIK PIK Partnership G uitar Center was featured on the television show “Shark Tank,” when Nicholas George and Kevin Mac, co- founders of the guitar pick company TIK PIK, announced its partnership with the MI retailer. TIK PIKs are now available in more than 300 Guitar Center stores nationwide and online. Additionally, an exclusive SKU was developed with GC exclusively for its retail customers. TIK PIK, known for its unique design that keeps picks conveniently attached to the guitar until ready for play, has experienced serious growth since its appearance on Shark Tank and partnership with Mark Cuban. The partnership with Guitar Center is just the beginning of TIK PIK’s expansion as it prepares to launch Fender-branded TIK PIKs in 2025. {guitarcenter.com; tikpik.com}
water’s CEO, Mike Clem, among an exclusive group of standout chief executives, including Microsoft’s Satya Nadella. Comparably, a ZoomInfo company, is a recognized, third-party workforce survey platform and rankings are based on anony- mous employee feedback to 50 data-driven questions spanning nearly 20 key workplace culture metrics. In 2024, Sweetwater won Comparably Awards for 10 different categories — a testa- ment to Sweetwater’s holistic approach to nurturing a people-centric culture. Sweet- water prioritizes training and professional development, and continuously assesses its benefits package to ensure the company con- tinues to be a national leader with employee wellbeing resources and amenities, such as
ter’s chief people and culture officer. “It starts at the top — and Mike Clem leads by example, cultivating a workplace where employees can grow, thrive, and pursue work that is both challenging and rewarding.” The 10 accolades from Comparably during 2024 include: Best CEO, Best Company Cul- ture, Best Company Outlook, Best Company Work-Life Balance, Best Company Perks & Benefits, Happiest Employees, Best Leader- ship Teams, Best Career Growth, Best Sales Teams and Best Company Compensation. “Comparably’s Best Places to Work Awards are an invaluable benchmark for organizations striving to create positive, inclusive and high-performing workplace cultures,” said Chad Herring, CHRO of ZoomInfo. {sweetwater.com}
20 I MUSIC INC. I FEBRUARY/MARCH 2025
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