AWM Acquires Herco Instrument Care Products A merican Way Marketing (AWM) has acquired the Herco line of traditional
Herco instrument care products. Known for its durable and reliable maintenance ac- cessories, Herco’s product line includes a range of essential maintenance accessories designed to keep instruments in optimal playing condition. The transition will ensure a seamless continuation of Herco’s tradition of acces- sory excellence. {americanwaymktg.com}
instrument maintenance products from Dunlop Manufacturing. This acquisition marks an additional milestone in AWM’s commitment to delivering high-quality prod- ucts for musicians, educators and retailers. Effective immediately, AWM will as- sume all operations and management of
Herco’s Jasmin Dunlop Powell, AWM’s Tim Ricci and Herco’s Jim Dunlop Jr.
ARTIST APPROVED
The Nashville, Tennessee-based singer-songwriter discusses her first guitar and what’s currently in her arsenal. KATIE SCHECTER Music Inc.: What was your first instrument? Katie Schecter: My dad got me a Washburn dreadnought acoustic guitar when I was 14, and I painted flowers on the pickguard a la Woodstock 1969. MI: Are there any new or emerging pieces of gear you’ve recently tried that have inspired you in the music-making process? KS: My husband just acquired an MCI con- sole for our home studio, which is beyond exciting. I like recording to tape, and I like vintage gear — there’s just something about the sound of human imperfection. Other than that, [I love] my Orange TremLord 30. I keep it old school. MI : What instruments are currently in your arsenal? KS: My 1960s Danelectro Convertible, which I aptly named Venus De Milo, is my go-to for performing live, and it was my push present when I had my daughter. I’m playing it on the single cover for ‘Pay It No Mind.’ — Kimberly Kapela
22 I MUSIC INC. I FEBRUARY/MARCH 2025
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