Roland Sets Goals for CO2 Emissions Reduction R oland Corporation has announced its carbon reduction targets. In alignment carbon neutrality as declared in the Paris Agreement in mind. Roland’s efforts have been disclosed in line with TCFD (Task Force on Climate-related Financial Disclo- sures) recommendations.
with the Paris Agreement international treaty on climate change, Roland said it aims to reduce greenhouse gas emissions across its operations and value chain — paving the way for a sustainable future that supports creativity, music and artistic expression. Roland said its reduction targets are set in line with the concept of Science Based Targets (SBT), with the goal of achieving
Roland reported its total CO2 emis- sions in fiscal year 2023 were reduced by 12% from the previous year, and it will continue its efforts to reduce CO2 emissions further. {roland.com/global/sustainability}
R adial has announced its “True to Your Music” marketing campaign. The campaign, which will continue throughout 2025, will incorporate advertising, social media, content marketing and other sales support elements that reinforce Radial’s commitment to innovation and creative solutions that facilitate a player’s creative process. The “True to Your Music” theme centers around Radial Engineering’s mission to provide reliable, world-class audio gear that removes barriers to creativity, allowing users to focus on what matters most — their music. From solo practice to live performance and studio recording, the campaign will focus on Radial products that enable musicians to achieve the highest levels of sound quality and performance, no matter where they are in their journey. “Every wire we solder, every product we design and every customer we serve is a reflection of our pursuit of excellence,” said Roc Bubel, Radial’s director of sales and marketing. “The ‘True to Your Music’ campaign is designed to reaffirm our dedication to supporting our dealers and customers by providing sales support and innovative tools that reflect a player’s personal music, sound, and vision.” {radialeng.com} Radial Announces New Marketing Campaign
26 I MUSIC INC. I FEBRUARY/MARCH 2025
Powered by FlippingBook