SONTRONICS ANNOUNCES U.S. RELAUNCH WITH KMC MUSIC S ontronics has announced the official relaunch in the U.S. through a new marks an exciting new chapter for artists, engineers, and producers who demand noth- ing less than excellence.”
teams will work on a full program of artist content, retail education, in-store materials and live activations. Sontron- ics will also be appearing at major U.S. trade shows, including The NAMM Show, with support from KMC to showcase new product lines and meet users face-to-face. {sontronics.com}
partnership with KMC Music. This marks a new chapter for the Sontronics brand as it brings its microphone range to the U.S. with renewed focus, expanded avail- ability and a long-term commitment to the American market. Through this partnership, Sontronics will be represented exclusively in the U.S. by KMC Music, giving artists, engineers, producers and performers direct access to its full range of British-designed mics. Founded in the U.K.
The relaunch will see Sontronics’ full microphone range become available across KMC’s dealer network, covering the studio, live sound, broadcast and content creation markets. Together, the
in 2005, Sontronics has built an international reputation for designing premium-quality micro- phones with distinctive looks and characterful sound. “This is a pivotal moment in the Son- tronics story,” said Chris Cook, head of sales. “The North American market represents a key focus for our brand of British microphones. Having spoken with many of the team at KMC Music,
we knew immediately that their profes- sionalism, dedication and understanding of their market is second to none, and we are excited to be working with them to bring our product range to customers across the USA.” KMC Music, part of JAM Industries USA, has a proven track record of building strong, sustainable brands across North America. Their focus on collaboration, education and customer relationships made them the ideal partner. “We’re absolutely thrilled to bring Son- tronics microphones to the U.S. market. Their commitment to innovation, precision engineering, and stunning sonic performance aligns perfectly with our mission to bring world-class audio tools to creators across the country,” said Mark Lahey, director of merchandising at KMC Music. “This launch
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