Woodwind & Brasswind to Join Music & Arts M usic & Arts (M&A) has announced that, after four decades of serving pro
LPD Music Set to Distribute Twisted Wood Guitars in U.S. T wisted Wood Guitars, based in Alberta, Canada, has announced that LPD Music International is its new exclusive distributor in the U.S. According to a statement, this partnership signifies an exciting new chapter for the two companies, bringing together LPD Music’s extensive distribution network and Twisted Wood’s selection of instruments. The statement continued: “With LPD Music’s commitment to excellence and expertise, this collaboration promises to enhance accessibility and satisfaction for musicians nationwide. Get ready to experience the exceptional craftsmanship and unique sound of Twisted Wood instruments like never before.” {twistedwoodguitars.com} Shure Achieves its Sustainable Packaging Goals in 2023 T wo years ago, Shure announced aggressive goals to increase recyclable and/or renewable packaging for new products. Now, Shure has reported that it has achieved its goal to convert to 75% by 2023 and is on track to grow to 90% by 2025 and 100% by 2030 for new packaging. The goal for existing product packaging in 2025 is 75% recyclable and/or renewable. As part of its continuous environmental improvement efforts, Shure is a member of the Sustainable Packaging Coalition. With more than 1,500 different packaging pieces for a variety of different products, converting to sustainable packaging is a significant undertaking, especially for high- performance electronic equipment which is shipped to various locations globally to reach customers all over the world. {shure.com}
players and beginners alike, sister brand Woodwind & Brasswind (WWBW) is join- ing M&A. The two organizations — both part of the Guitar Center family of brands — will now be operating solely as Music & Arts, offering an enhanced musical experi- ence for educators and musicians across the country. WWBW has served as an e-commerce platform, and its customers will now ex- perience a more seamless integration be- tween the e-commerce and in-store retail experiences, along with lessons services, personalized assistance from a knowl- edgeable sales team, the nation’s largest band and orchestra repair network, and educational content geared toward musi- cians of all levels. Additionally, WWBW customers new to M&A are now able to complete transactions online and pick up (or return) their purchases at any of M&A’s 250-plus retail locations. And as WWBW joins M&A, the customer service call center will consolidate, offering addi- tional expertise and availability. Existing WWBW customers will be encouraged to
migrate to musicarts.com with personal- ized assistance and incentives to help aid in the transition. “Our goal is to create a more unified customer experience, and the time is right to combine the brands and offer the same benefits to WWBW customers that Mu- sic & Arts customers have enjoyed for years, such as our physical retail loca- tions, lessons program, in-store hands-on experiences and events, and our repair network,” said Jeff Gottlieb, president of Music & Arts. “Woodwind & Brass- wind has been working alongside Music & Arts for 17 years. With our combined expertise and resources, we know we can create a harmonious new future that al- lows musicians and educators to access the products, resources, and support that they need.” {musicarts.com}
24 I MUSIC INC. I JUNE 2024
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