Music Inc Magazine June 2024

June 2024

Andy Powers

32 I FROM THE TOP

Taylor Guitars’ CEO Andy Powers talks 50 years, woodworking and his SoCal roots.

The NASMD board celebrates during the 2024 convention.

42 I B&O FUN IN THE SUN!

Marshall Music’s Jimmy Edwards

36 I THE ONLINE RENTAL MASTERS How Marshall Music in Lansing, Michigan, said “good-bye” to chaotic, in-person rental nights and successfully transitioned to a 100% online school rental process.

In-depth coverage of the NASMD 2024 convention in Bonita Springs, Florida, including three of the best sessions we attended.

46 I GUITARS, AMPS & ACCESSORIES 50 I AUDIO & RECORDING 54 I BAND & ORCHESTRA 56 I DRUMS & PERCUSSION 57 I PIANOS, KEYBOARDS & SYNTHESIZERS 58 I DJ & LIGHTING

26 I IN THE TRENCHES X Cyph Shah shares five things about your customers you don’t know.

20 I NEWS X Sam Ash to Close All Stores X  Make Music Day Returns This June X Woodwind & Brasswind Joins Music & Arts X Donner Opens Showroom in Indonesia X  Twisted Wood Guitars Gets U.S. Distributor X Hal Leonard’s Rick Walters Passes Away 14 I INDUSTRY PROFILES X How TeachMusic is changing the music education landscape. X NAMM’s John Mlynczak breaks down July’s NAMM NeXT event and reveals why you shouldn’t miss it. X DR Strings celebrates 35 years of dedicated string making.

28 I NOTES & CENTS X  Amanda Reuter details how to spot sneaky scammers posing as employees or customers.

30 I THE RETAIL DOCTOR X Billy Cuthrell gives tips for being an effective negotiator.

RETAILER ASK THE 62 I ASK THE RETAILER X  Retailers share their store design ideas.

31 I WOMEN OF NAMM X  Jenna Day advocates for prioritizing music education in your local area.

Cover photo by Jena Hovey.

8 I MUSIC INC. I JUNE 2024

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