UBD January 23, 2025
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NAMM Show News
Briefs
Shure Mics Up Instruments Shure has announced the expansion of its Nexadyne product line with the introduction of three dynamic instru- ment microphones: the Nexadyne 2 Kick Drum Microphone, Nexadyne 5 Guitar Amp Microphone and Nexadyne 6 Tom/ Snare Microphone. Each Nexadyne microphone boasts Shure’s patented Revonic Dual-Engine Transducer Technology. While typical instrument microphones use a single trans- ducer, Nexadyne microphones feature two precisely calibrated transducers working together to achieve optimal performance that delivers natural, authentic clarity while minimizing unwanted noise. Nexadyne’s combination of acoustic signal processing and polar pattern linear- ity enables the microphone line to deliv- er a stronger and clearer output. This out- put is more authentic to the performer and reduces audio engineers’ need to apply typ- ical EQ corrections. $ Shure (shure.com) Samson Expands Resound Line Samson’s new Resound VX6.1 Column Array Portable P.A. System expands Samson’s Resound VX line of portable arrays. Samson’s Resound VX6.1 col-
Roland Takes the Stage Roland has introduced the V-Stage lineup of performance instruments. V-Stage fuses Roland’s sound technolo- gies with a speedy workflow that’s purpose-built for serious players. V-Stage 88 offers an authentic acoustic piano experience with an 88-note, weighted keyboard with hammer action, escapement and Ivory Feel keys. V-Stage 76 comes with a newly developed 76-note, semi- weighted waterfall keyboard for a traditional organ feel and synth playability. $ Roland (roland.com)
NAMM Chair Tom Sumner and NAMM President and CEO John Mlynczak.
WELCOME TO THE NAMM SHOW
ON BEHALF OF NAMM’S BOARD OF DIRECTORS, EXECUTIVE COMMITTEE AND STAFF, WE’D LIKE TO WELCOME YOU TO YOUR 2025 NAMM SHOW. W e are thrilled to welcome you to Anaheim for The 2025 NAMM Show! We’re here, united as an industry, with more than 4,300 brands exhibit- ing for retailers and distributors from more than 125 countries — all set- ting the stage for a successful year ahead. In addition, we welcome record-breaking attendance from global media and influencers ready to create unparalleled brand demand for the products that empower music making around the world. As we gather this week, we focus on supporting our members and the music makers impacted by the recent Los Angeles wildfires. NAMM is first and foremost an association that cares deeply for its members and the global music products industry. This year, The NAMM Show will demonstrate our industry’s commit- ment to uniting as a community in support of those impacted.
G7th Celebrates 20 Years As G7th celebrates a major milestone this year, it has released the 20th Anniversary Edition Performance 3 Guitar Capo with ART, which is available in a silver, stain black and 18-karat gold plate finishes. The Performance 3 capo is known for its Unique Tension Control system combined with its Adaptive Radius Technology (ART) string pad. $ G7th Capos (g7th.com)
umn array system is designed for the traveling performer who needs full sound in a portable package. The system features a three-chan- nel mixer with variable reverb, Samson XPD Wireless compati- bility and Bluetooth connectivity, all while packing into a one-hand carry form factor, making the sys- tem a versatile solution for the on- the-go musician. The Resound VX6.1 features six 2.5-inch neodymium drivers arrayed with an 8-inch subwoofer
Algam’s Gerard and Benjamin Garnier
Algam Establishes Algam USA Distribution
European distributor Algam SAS has introduced a new subsidiary, Algam USA. This expansion marks Algam’s commitment to bringing product and distribution expertise to the American market. Algam USA will be headquartered in Benicia, California, and spearheaded by CEO Matt McDevitt, a seasoned MI veteran with more
than two decades of experience. i Algam USA (algamusa.com)
Molly Mahoney discusses marketing trends on Tuesday morning.
NAMM Education Sessions Kick Off Early NAMM kicked off The 2025 NAMM Show educational program a day early this year with its Marketing Summit and Retail Financial Summit — both held on Tuesday. During the Marketing Summit, digital growth strategist Molly Mahoney of The Prepared Performer spoke to a standing- room-only crowd at the Hilton Anaheim to share her 2025 digital marketing playbook for music businesses. of all businesses are using content market- ing and 73% of consumers prefer short-form videos to long-form videos, while offering up some key ways music businesses could stand out from competition with unique value prop- ositions and human-centric content. Mahoney also advocated that music retailers get their team members on board with social media initiatives, so when cus- tomers come to a dealership, they feel an immediate connection with staff. i NAMM (namm.org) During the session, Mahoney shared some important digital stats, including that 90%
Vintage Marks 30th with Anniversary Models JHS has launched 30th anniversary Vintage custom-built guitars and basses. All 30th Anniversary limited edition gui- tars and basses are based on classic models from the Vin- tage ReIssued and Icon series and are individually created by hand, featuring custom finishes, quality tonewoods and a combination of time-tested hardware and pickups from guitar designers and hardware specialists, Trev Wilkinson and Alan Entwistle. $ Vintage Guitars (vintageguitarsus.com)
to fill out the system’s low- end, providing a full sound with clear frequency sep- aration. Driven by an amplifier providing 400 watts of continuous power, the VX6.1 provides clear and robust sound for per- formances in any space. $ Samson (samsontech.com)
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