UBD January 23, 2025
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SCHEDULE
THURSDAY, JANUARY 23, 2025
*All educational sessions are held at the NAMM Idea Center in the Level 1 lobby and start every 30 minutes unless otherwise noted.
Erin Kessler, 1 p.m.
TEC Awards, 5:30 p.m.
TEC Awards Hilton Anaheim, Pacific Ballroom, Level 2 Presented annually by NAMM, the TEC Awards recognize the individuals, companies and tech- nical innovations behind the sound of recordings, live perfor- mances, films, television, video games and multimedia. Now in its 40th year, the awards are recognized as the highest honor dedicated to the pro-audio and sound recording industry. Dur- ing this year’s event, The White Stripes’ Jack White will receive the TEC Innovation Award.
actionable strategies and tech- niques to drive both immediate and long-term growth to help foster a culture of continu- ous improvement with a team. Discover how to inspire and develop employees, ensuring sustained excellence and inno- vation at a company. 2 p.m. The Biggest Customer- Experience Mistakes (& How to Fix Them) Tim Pratt of Dietze Music Join Tim Pratt of Dietze Music for this fast-moving, entertain- ing roundup of the biggest customer-experience blunders and how to fix them. He’ll look at everything from a retailer’s service to store design to digi- tal touchpoints. 2:30 p.m. How to Build Your Brand on Instagram & TikTok Bri Gonzales of Yamaha From aspirational Instagram collab posts featuring prolific artists and creators, to TikTok videos that lean into cultural moments and trending sounds and topics, social media man- ager Bri Gonzales helps Yama- ha continue to push the enve- lope. In this session, Gonzales will explore how to harness the power of short-form video
to build long-term brand equi- ty and cultural relevance. She’ll include examples, highlight key takeaways and examine how to find a brand’s tone. 3 p.m. Career Journeys, Presented by NAMM Young Professionals (Double Session) Beth Heidt of Gibson, Lillian Werbin of Elderly Instruments & Ana Dobrian of The Music People Whether you’re new to the industry or a seasoned veter- an, NAMM Young Profession- als (NAMM YP) welcomes all to this special double session. Join an in-depth discussion on career paths featuring a pow- erhouse panel as they share stories and advice to help at- tendees grow their career and current position, as well as navigate vital inflection points. This session will be followed by a social hour for networking and building connections. 4 p.m. 10 Underrated Tips to Grow Your School Music Business Chris Davis of First Note Music Consulting Discover 10 practical, often overlooked tips that can be implemented immediately to
grow sales and expand territo- ries for a school music deal- ership. Whether it’s an owner looking to increase a store’s top line, a manager wanting to improve team performance or an employee seeking to con- tribute more effectively, this session will offer actionable in- sights that can make a real im- pact on business right away.
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Alan Friedman and Daniel Jobe, 3 p.m.
1 p.m. How to Harness AI for Creative Problem-Solving Erin Kessler of Maple Leaf Strings In this session, Erin Kessler of Maple Leaf Strings will share her journey of discovering how AI tools, such as ChatGPT, can enhance creativity, productiv- ity and decision-making, all without needing a deep tech- nical background. Tailored for music retailers and manufac- turers, this presentation will focus on real-world, easy-to- understand examples of how AI can be integrated into ev- eryday tasks. She will walk re- tailers through how to use AI to streamline work, generate ideas and make better deci- sions, offering a relatable and accessible perspective on this emerging technology. Leadership: Mentorship & Coaching for Success Jeremy Payne of The Music People Step into the future of leader- ship by integrating mentorship and coaching into your skillset. At this session, Jeremy Payne of The Music People will reveal 1:30 p.m. Transformative
4:30 p.m. How to Turn Your Business Podcast into Profit Tim Paul of Piano Trends Music & Band with Drew
Casaccio of 216 Creator Studio Find out how to transform a business podcast from a mar- keting tool into a revenue-gen- erating platform. Tim Paul of Piano Trends Music and host of Around the Piano Podcast along with Drew Casaccio of 216 Creator Studio will cov- er how to schedule engaging guests, build and grow audi- ences and leverage sponsor- ships, advertising and affiliate marketing. They will also review how to create premium con- tent, providing entrepreneurs, marketers and business own- ers a roadmap to turn podcasts into revenue.
6–8 p.m. NAMM Pro-Audio Pool Party
Marriott Anaheim Pool Deck Make a splash at the annual NAMM Pro-Audio Pool Party. Presented in partnership with DiGiCo and The Inside Story, the NAMM Pro-Audio Pool Party brings together the pro- audio and sound communities for a fun-filled, invite-only net- working event.
6 p.m. Yamaha Night of Worship Yamaha Grand Plaza Stage
Join gospel legend CeCe Wi- nans for an unforgettable eve- ning as she headlines Yamaha’s annual Night of Worship.
5:30–8:45 p.m. 40th Annual NAMM
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