UBD January 23, 2025
86
SCHEDULE
THURSDAY, JANUARY 23, 2025
*All educational sessions are held at the NAMM Idea Center in the Level 1 lobby and start every 30 minutes unless otherwise noted.
Alan Friedman & Daniel Jobe, 12:30 p.m.
David Mandelbrot, 10 a.m.
Industry Insights, 8:30 a.m.
Alan Friedman & Daniel Jobe of Friedman, Kannenberg & Co. Sales down again? Invento- ry back up? Operating costs higher than ever before? If this sounds like you, don’t worry — you’re not alone. Join account- ing and tax music industry gu- rus, Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co., for this action-packed session. They have scoured the financial statements of hun- dreds of music retail business- es and are ready to share their top three takeaways from the most successful retailers. 12:30 p.m. Women of NAMM Deep Dive: The Real Behind the Ideal Kate Burgess of Elevate97 Ballroom 300A This session will explore the journey of authentic leadership and how embracing our real selves makes us stronger, more impactful leaders.
shopping for the ease, conve- nience and variety that buying music gear online provides. As online shopping continues to grow in popularity and con- sumer preferences evolve in tandem, it can be difficult for retailers to keep up. In this ses- sion, David Mandelbrot, CEO of music gear marketplace Re- verb, will explore several of the latest trends in online shopping and provide tips for how to make the most of them. 10–11 a.m. Women of NAMM First Attendee Meet-Up Member Center First-time attendee at The NAMM Show? Want to net- work with female leaders in the industry? Then drop by the Member Center for an hour- long first attendee meet-up. 10:30 a.m. Strategies for Leading Through Change Sarah Yule, KEF Effective leadership through
change is vital for any orga- nization. Sarah Yule, a board director with Music Indus- tries Association, will explore the parallels between musi- cal key changes and strate- gic change management in today’s dynamic landscape. She’ll share practical insights on how to embrace change, foster resilience and orches- trate a symphony of success in MI businesses.
director of TikTok at Yamaha, will share the latest updates on how to break through the so- cial media noise on Instagram, TikTok and Facebook, provid- ing retailers with actionable tips that can help immediately. 12 p.m. The Evolution of Music Lesson Programs Melissa Loggins of Music Authority In today’s rapidly evolving mar- ket, building a strong, authentic music lessons program is only half the battle — staying relevant is the real challenge. This ses- sion, presented by Melissa Log- gins of Music Authority, will offer actionable insights and strate- gies for stores to not only craft a compelling lessons program but adapt it to stay current in an ever-changing landscape. 12:30 p.m. Making Sure Your Music Store Is Here Tomorrow by Fixing Profitability Today
BREAKFAST SESSION 8:30–9:30 a.m. Industry Insights John Mlynczak, President & CEO of NAMM, with Special Guests Hilton Anaheim, Pacific Ballroom, Level 2 How do we elevate our industry globally and get more people making music? Find out at this special opening NAMM U Breakfast Session with NAMM CEO John Mlynczak. He’ll be joined by an all-star lineup of special guests to reveal how to grow the music business by uniting as an industry. Hear new insights about the concept of unity through a series of one- on-one onstage interviews. Free breakfast is first come, first served beginning at 8 a.m. 10 a.m. Three Online Shopping Trends (& How You Can Make the Most of Them) David Mandelbrot of Reverb Each year, more and more music makers turn to online
11 a.m. Instagram, TikTok & Facebook: Vital Updates to Break Through the Noise (Double Session) Taran Gray, Creative Director of SocialPlay & Former Creative
Director of TikTok at Yamaha Social media is so saturated, and for many businesses, man- aging socials is more than a part-time job from an arm- chair. At this double session, Taran Gray, creative director of SocialPlay and former creative
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