By Kimberly Kapela
For MI retailers, Q4 is an opportunity to turn seasonal shoppers into lifelong musicians. As the holiday sea- son approaches, retailers are finding creative ways to capture gift-giving demand, from building ready-to-buy product bundles and promoting high-value accessories, to offering incentives that encourage customers to in - vest in their musical journeys. Here, learn how these retailers are prepping for the holiday rush and their tips to get ahead of the game.
38 I MUSIC INC. I OCTOBER 2026
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