‘Innovation Tailored to Our Business Needs’ I recently attended the NAMM NeXT event in July and was thor- oughly impressed. The sessions were incredibly valuable, especially those by Brendan Witcher on AI and Mark Schaefer on business practices. These presentations not only provided insights but also prompted deep reflection on our business strategies. The networking opportunities were equally fruitful, allowing me to connect with a diverse group of industry professionals, which broadened my perspective and inspired new ideas. The event was well-organized, with seamless logistics and great food, adding to the overall positive experience. Compared to previous NAMM events, NAMM NeXT stood out by leaving me with more questions than answers, encour- aging exploration and innovation tailored to our business needs. The inclusion of speakers from outside the industry brought fresh, valuable perspectives that I found particularly enlightening. I highly recommend NAMM NeXT to others in the music in- dustry. The insights and connec- tions gained from this event will undoubtedly guide our business’s future growth and success.
Since the interview, we’ve continued to expand our software offerings and have introduced sev- eral new products that cater to the evolving needs of our customers. Additionally, I would like to ex- press my gratitude to our dedicated team and partners who have been instrumental in our growth. Their hard work and passion for music have made it possible for us to stay at the forefront of the industry.
Serj Kirsanov Pro-Audio Buyer Ted Brown Music Tacoma, Washington
A Team Effort I was very grateful for the op- portunity to be featured as the Industry Profile in Music Inc.’s August 2024 issue and share some of our company’s story. The profile did a wonderful job highlighting the amazing work done by all of the musicians on our team, but I also wanted to be sure to acknowledge all of the great work the entire team of spectacu- lar craftspeople who work at Fox Products do. Every member of our team plays a crucial role in creat- ing the amazing instruments that Fox Products is known for and the diversity of perspectives on our manufacturing team is one of our greatest strengths as a company. I’d also like to give an ad- ditional big “thank you” to our dealers for their partnership and the musicians who play our in- struments. We look forward to continuing to serve the music industry by making high-quality instruments in the U.S.
‘Fostering a Community of Music-Makers’
during the break after the first session, “Well, this is going to be good.” The parts I found most valu- able were Mark Schaefer’s ses- sions. He provided insightful in- formation about the use and tools of AI and their application in our daily productivity. I’m currently reading his book “Belonging to the Brand,” which was aligned with his second session about branding through community. This idea really resonated with me and has motivated me to im- prove my own marketing efforts for the store I work for, Brighton Music Center. Overall, NAMM NeXT was a very well-curated event, and I would recommend it to everyone in the future! Gennifer Dusold General Manager Brighton Music Center Pittburgh
I ’m grateful for the opportunity to highlight the growing impor- tance of music software in our industry in last month’s August issue. One aspect that I feel was not fully captured in the feature story was the comprehensive sup- port system we have in place for our customers. At Ted Brown Music, we pride ourselves not just on selling software, but on providing ongoing education and support to ensure our customers can fully utilize these tools. We host workshops and one-on-one training sessions, helping musi- cians at all levels get the most out of their software. This com- mitment to education has been a key factor in our success and has helped us build strong, lasting relationships with our customers.
Linden Lantz Owner Bandwagon Music & Repair Nashville, Tennessee
A Well-Curated Event N AMM NeXT was well-curated by the NAMM team, filled with speakers and information that were extremely relevant to the times. Although I was ini- tially unsure of how it would all unfold, the very first session set the tone for what was to come. I remember thinking to myself
Gabe Starkey President Fox Products South Whitley, Indiana
EDITOR’S NOTE: MUSIC INC. ENCOURAGES LETTERS AND RESPONSES TO ITS STORIES. EMAIL LETTERS TO EDITOR@MUSICINCMAG.COM.
10 I MUSIC INC. I SEPTEMBER 2024
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