By Kimberly Kapela
J Sharp Music’s Sharalaina Piro-Rael
Music Shop 360’s Taralyn Rudd
screen sizes is now essential. This ensures a consistent and enjoyable browsing ex- perience across all devices. Onboarding manager for Music Shop 360, a cloud-based point-of-sale software system, Taralyn Rudd, advises MI retailers to keep it simple. “Don’t put a ton of content on there be- cause when you get into mobile view, we find a lot of customers don’t want to be scrolling forever,” Rudd said. “Using buttons to guide your customers to other areas of your website can really help simplify your homepage and use the navigation bar to help guide your customers to where you want them to go.” For shoppers, it’s obvious when a website hasn’t been updated since the 2000s, and a static website is a dead website. Regular updates are vital for keeping content fresh and engaging. This includes updating product listings, adding new arrivals and maintaining an active blog or news section. “Familiarize yourself and see what other
music stores are doing [to] help [give your store’s website] a feel like it’s within the 21st century,” Rudd advocated. “If you go to a website and think it was built in the early 2000s, it’s probably a good time to start thinking about how to start making it look more modern — while still staying true to the brand — but definitely bringing it up to speed with what’s current.” Effective SEO strategies not only increase a website’s visibility, but also attract highly targeted visitors who are more likely to con- vert into loyal customers. By making strategic changes to a website and regularly adding new content, retailers can have repeat visits and sustained customer engagement. “SEO is a really huge proponent so you obviously want to keep your highly targeted links and products there as much as possible, but then also add in new things to bring people in and always be encouraging them to come back,” Rudd said. “Showcasing new
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