RETAILER ASK THE WHAT TYPE OF REGULAR UPDATES DO YOU MAKE TO YOUR WEBSITE?
“Our e-commerce site is integrated with our POS system. It updates every hour, 24 hours a day, so customers know what’s in stock. The only added work is program- ming in-store specials.”
“We don’t spend a whole lot of time updating our website on a daily or weekly basis. We make sure it just has our shop’s current info, like hours, buying policies and warranties. Instead, we focus on doing a post a day on Instagram, and around 10-50 stories a day. All of our Instagram posts and stories get ported over Facebook, and our post wall is ported over to our main page on the website. We don’t sell directly off our website very often, and prefer to use Instagram as a means for getting customers to interact with us, which translates into sales, buys or trades.” Hank Failing, Owner Hank’s Music Exchange Portland, Oregon
Tina Stevens, Owner Northwest Academy of Music Couer d’Alene, Idaho
“Updating our website regularly is as important to our customers as it is to our Google ranking. Google needs to see activity so we post at least two blogs a month and we regularly change our front page features. This also helps us cast a wider net for potential new clients as well as keep those who visit our site regularly interested and engaged.” James Harding, Director of Sales and Marketing Riverton Piano Company Scottsdale, Arizona
“We make regular updates like the classes we’re offering, any new teachers who are hired, as well as the shop’s events. As far as actionable advice that retailers can do today, I would say it’s to make sure your website has a footprint, and you’re putting a link in your Instagram bio or on your Facebook page. Also, be sure you have a Google listing. We make sure we have people at our digital door, which is the most pressing thing.” Cathy Terranova, Studio Manager J Sharp Music Los Lunas, New Mexico
62 I MUSIC INC. I SEPTEMBER 2024
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