FRYETTE AMPLIFICATION HIRES DIRECTOR OF SALES, MARKETING F ryette Amplification has announced
APOGEE NAMES DIRK ULRICH AS NEW OWNER A pogee has named Dirk Ulrich as its new owner, marking a new era Dirk Ulrich
industry veteran Scott Emmerman has joined the company as director of sales and marketing. Emmerman brings more than 30 years of industry experience to this role and has previously headed up sales and marketing for E-mu/Ensuing and Hohner Inc. He’s also served as director of purchasing at Sweetwater.
in the company’s 40-year history. The transition sees Betty Bennett, founder, and Bob Clearmountain entrust their work to Ulrich, an industry veteran with a track record in pro-audio. “I want to take the Apogee team in[to]
Scott Emmerman
the future, now that Betty and Bob have entrusted me with their lifetime achievement,” Ulrich said. “I am thankful for that amazing opportunity, and promise you — just as I have promised them — that I am fully committed to Apogee’s legacy and reputation. We will continue to develop and offer the best-sounding audio tools that we can create.” Ulrich previously owned Plugin Alliance and Brainworx, both of which he sold in 2021. More recently, he became the new owner of California-based tube-audio specialist Manley. Both companies now operate under Ulrich’s privately funded RCKFRC Group. {apogeedigital.com}
“I hope to spread the word about Fryettes’ products throughout the marketplace and contribute to the company’s growth,” Emmerman said. “I feel fortunate to be associated with a company that is so respected for its ingenuity, quality and for staying true to its core values,” he added. “We’re a tight-knit efficient team and are always on the lookout for talented self-starters,” said Steven Fryett, founder. “We feel that Scott’s experience and ability to execute sales and marketing strategies will make a strong contribution to the success and growth of Fryette Amplification.” {fryette.com}
22 I MUSIC INC. I JANUARY 2026
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