NAMM Retail Awards, Wednesday at 6 p.m.
SCHEDULE OF EVENTS All retail education sessions will be held at the NAMM Idea Center in the Level 1 lobby of the Anaheim Convention Center and start every 30 minutes unless otherwise noted. Marketing Summit, Wednesday at 9 a.m.
lead to stronger product sell-through and higher ROI across your marketing mix. 11 a.m.–12 p.m. Innovative Customer-Experience Strategies to Drive Loyalty & Profitability Hilton California A, Level 2 Phil Mershon, Author Phil Mershon will reveal how to design customer experiences that resonate. 1–1:30 p.m. Guitar Center CEO Gabe Dalporto on the Evolution of Music Retail Hilton California A, Level 2 Gabe Dalporto of Guitar Center What does the next era of music retail look like? Join Guitar Center’s CEO in conversation with Music Inc.’s editor Katie Kailus as they explore how the industry’s largest retailer is driving transforma - tion across the customer experience. 1–4 p.m. Women of NAMM: Leadership Amplified Hilton California C, Level 2 Katie Daryl, Music Television Executive & Host Women of NAMM presents Leadership Amplified, a first-of-its-kind leadership train - ing at The NAMM Show, designed for mid-career and experienced female music industry professionals ready to grow, connect and lead with intention. 2–3 p.m. Workshop: How to Make AI Work for You Hilton California A, Level 2 & Katie Kailus of Music Inc. Magazine & UpBeat Daily Dan Nestle of Inquisitive Communications Get a look at the AI landscape and a realis - tic view of the tasks, processes, procedures and strategies that you need to execute
TUESDAY, JANUARY 20 8 a.m.–12 p.m.
About Being Found Online Hilton California A, Level 2 Peter Malick of Inbound AV Join marketing expert and musician Peter Malick as he explores how to keep a business and website relevant in this fast-changing environment. Find out how Answer Engine Optimization (AEO) has rapidly become the new standard. WEDNESDAY, JANUARY 21 8:30 a.m.–5 p.m. Music Education Leaders Summit Hilton California D, Level 2 Rhoda Bernard of Berklee Institute, Claire Kreger-Boaz of NAMM, Amanda Karhuse of NAfME & panel Through keynotes, interactive panels and collaborative breakouts, attendees will hear directly from leaders across manu - facturing, live sound, retail and music technology about the skills and careers shaping today’s music economy. 9 a.m.–12 p.m. NAMM Marketing Summit Hilton California C, Level 2 Dennis Yu of BlitzMetrics In this three-hour, hands-on workshop, attendees will discover how to build a mar - keting system that works in 2026, driving new and repeat customers to business. 10–11 a.m. Amazon Strategies for Music Businesses Hilton California A, Level 2 Chris Lo Verde of Global Ecom Partners This session is designed for music retailers and manufacturer brands looking to drive growth through a unified omnichannel strategy. Join Chris Lo Verde to explore how controlling an Amazon presence can
The NAMM Foundation Day of Service The NAMM Foundation’s Day of Service is an annual event held during The NAMM Show. It brings together volunteers from the music industry to engage in a community service project aimed at supporting music education and the local Anaheim commu - nity. This event is invite only. 9 a.m.–4 p.m. Retail Financial Summit Hilton Huntington ABC, Level 4 Alan Friedman & Daniel Jobe of Friedman Kannenberg & Co. NAMM’s Retail Financial Summit will pro - vide the most comprehensive, current and entertaining workshop on all things financial for music store owners and their staff. 10 a.m.–11 a.m. Finding & Committing to Your Audience on TikTok In this presentation, Taran Gray, former creative director of TikTok at Yamaha Music and co-founder of SocialPlay, will share how to explore, pinpoint and deliver social media content to an audience that will anticipate everything you create. 11 a.m.–12 p.m. 2026 Digital Marketing Update Hilton California A, Level 2 Taran Gray of SocialPlay Lynn Maurer of Digital Marketing Group Lynn Maurer will focus on paid strategies, including social media, programmatic, streaming placements and Google. 2–3 p.m. How AI Is Changing Everything for Music Businesses Hilton California A, Level 2
42 I MUSIC INC. I JANUARY 2026
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