of the most renowned and experienced recording studio operators of the past 50 years. Attendees will learn the “do’s” and “don’t’s” of running a successful record - ing studio and get a glimpse as to what the future holds for recording studios. 10–11 a.m. NAMM YP Mentorship Orientation NAMM Member Center NAMM YP provides a three-for-one at this event. They will kick off their January 2026 mentorship class of par - ticipants; congratulate the graduating class of 2025 participants; and share information about the mentorship pro - gram to interested participants. 10:30–11 a.m. The Best Ideas From 50 Years in Business NAMM Idea Center Gayle Beacock of Beacock Music In this rapid-fire session, attendees will discover proven ideas, traits and strate - gies from an indie retail powerhouse, Beacock Music, which celebrates its 50th anniversary in business this year. 11–11:30 a.m. How to Win on Instagram & TikTok with a Little Help From AI NAMM Idea Center Tracey Hoeft of Amplify 11 In this session, attendees will discover how to use AI tools like ChatGPT to spark stron - ger ideas, sharper hooks and more engag - ing videos — without losing an authentic voice. Marketing strategist Tracy Hoeft of Amplify 11 will share the framework he uses to help brands, retailers and creators grow on Instagram, TikTok and YouTube. 11 a.m.–12 p.m. How to Build a Music Retail Dream Team NAMM Member Center Amanda Rueter of Ernie Williamson, Gayle Batemen Eline of Menchey Music & Jonathan Hendrix of Spicer’s Music This session, presented by NAMM YP, will discuss what businesses are seek - ing in qualified, motivated team members, as well as what employees value most in a supportive and rewarding workplace. 11 a.m.–12 p.m. Keynote Panel, Continued: Today’s Re- cording Studio — Opportunity or Crisis? Hilton California C, Level 2 Alan Friedman of Friedman Kannenberg & Co. & panel Join music industry CPA Alan Friedman as he moderates a vibrant discussion among yet another esteemed panel of the most renown and experienced recording studio operators of the past 50 years. 11:30 a.m.–12 p.m.
She Rocks Awards, Friday at 6 p.m.
Ideas Center sessions start everyday at 10 a.m.
6 p.m. Yamaha’s Night of Worship Yamaha Grand Plaza Stage
NAMM Idea Center Rande Vick of Vick Agency
This session reveals the 95:5 Rule — why creating lasting memories trumps momentary attention every time. Attend - ees will discover quick insights into how the brain forms and values memories, then hear practical ideas to make your brand “stick” through immersive experi - ences, sensory branding and storytell - ing that triggers neural coupling. 4:30–5 p.m. How to Build, Brand & Grow Your Podcast NAMM Idea Center Tim Paul, podcast host, & panel Join “Around the Piano” and “Two Majors and a Minor” host Tim Paul, alongside Drew Casaccio and Kent Jones of 216 Creator Studios — the team behind the production and broadcasting of more than 40 shows across all major podcast platforms — as they reveal simple yet powerful techniques. 5–6:30 p.m. NAMM YP Networking Reception Hilton Lanai Patio NAMM YP will host an informal net - working reception with light snacks and beverages. Open to all NAMM members, NAMM YP is made up of music industry professionals under the age of 40 aiming to network, learn and grow together. 5:30–6 p.m. NAMM Industry Tribute NAMM Idea Center Pause to remember those we’ve lost in our industry since our last gathering. Join fellow attendees in the Idea Cen - ter as NAMM plays a video honoring those who contributed to the industry. 5:30–8:45 p.m. 41st Annual NAMM TEC Awards Hilton Pacific Ballroom, Level 2 Presented annually by NAMM, the TEC Awards recognizes the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multimedia. This year’s TEC Innovation Award recipient will be The Smashing Pumpkins’ Billy Corgan for his impact on modern, guitar-driven music.
This soul-stirring evening of music and inspiration invites attendees to reflect and connect through powerful performances. FRIDAY, JANUARY 23 8–9:30 a.m
The Future Favors the Bold (NAMM U Breakfast Session) Hilton Pacific Ballroom, Level 2 Mike Walsh, Futurist & Author
In this NAMM U Breakfast Session, glob - ally recognized futurist and author Mike Walsh will reveal why transformation is not a checklist; it’s a journey paved by courageous decisions. It could mean championing a provocative idea, breaking a long-held rule or hiring someone who challenges deeply held assumptions. 10–10:30 a.m. Confessions of an AI-Curious Retailer: Tips, Tricks & Discoveries NAMM Idea Center CJ Averwater of Amro Music Discover practical tips for incorporating AI into a music retail business without risking data, brand and sanity with no computer degree required. CJ Averwa - ter of Amro Music will cover what to use and what to avoid and also share tips. 10–11 a.m. Coffee & Connections: NAMM Foundation Nonprofit Gathering Hilton Avila AB, Level 4 This informal gathering brings together grantees and nonprofit organizations to connect with Foundation staff, learn about grantmaking priorities and meet fellow changemakers who are using music to make a difference in their communities. 10–11 a.m. – A Panel Discussion Hilton California C, Level 2 Alan Friedman of Friedman Kannenberg & Co. & panel Keynote: Today’s Recording Studio: Opportunity or Crisis? Join music industry CPA Alan Fried - man as he moderates a vibrant discus - sion among yet another esteemed panel
Practical Strategies to Drive Sales With Data NAMM Idea Center Cyril Nigg of Reverb
This session, presented by Cyril Nigg of Reverb, will explore how companies can build stronger, more personalized
44 I MUSIC INC. I JANUARY 2026
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