impactful work of The NAMM Foundation. 10–11 a.m. Best in Show NAMM Idea Center Frank Alkyer of Music Inc. & UpBeat Daily Magazines There are thousands of brands exhibit - ing at The NAMM Show. Which ones will be your next best-sellers? Find out at “Best in Show,” the popular, fast- moving roundup of the biggest products, technologies and services at NAMM. 10–11 a.m. Keynote: The Fingerprint Factor — How to Beat AI Hilton California B, Level 2 Craig Anderson Discover powerful techniques to help develop the “fingerprint factor,” and apply it to making music that’s inventive, emo - tional, and far more appealing to human listeners than what AI can generate. 11 a.m.–12 p.m. From Tiny Desk to Global Sound: Field Recording Belongs in the Classroom Hilton California C, Level 2 Josh Rogosin Drawing on recent experiences teach - ing faculty at Tec de Monterrey in Mexico and a recent trip to Finland’s Genelec factory to record onsite, Josh Rogo - sin will explore how location recording, storytelling through sound and the in - tegration of video can deepen student understanding and engagement. 11 a.m.–12 p.m. New Trends & Tips for Sync Licensing NAMM Idea Center Dave Tough of Dave Tough Productions The conversation, moderated by Dr. Dave Tough, Grammy-nominated sync producer, writer and educator, will high - light emerging trends reshaping the field — from automated music libraries and artificial intelligence to the rising demand for personalized, artist-driven content. 11 a.m.–12 p.m. What Good Is an AI-Generated Song if You Can’t Copyright it? Hilton California B, Level 2 Rachel DeeLynn, Lani Levine & panel Clinetel Records CEO Thornton Cline, Cli - netel Records artist Rachel DeeLynn and entertainment attorneys discuss the ramifications of writing songs utilizing AI. 12–1 p.m. Is Mastering Dead or Just Hiding in the Mix? Hilton California C, Level 2 Warren Huart of Produce Like a Pro & panel In this session, Warren Huart will moder - ate a panel of experts in mastering, mixing, recording, producing and plug-in develop - ment who will discuss everything from bed - room producers doing online/AI mastering to mixing into your limiters/bus processors, as well as what’s technical versus cre - ative and what you can replace where.
Best in Show, Saturday at 10 a.m.
ing and digital video streaming technolo - gies to overcome traditional barriers in music creation and performance. 5–6:30 p.m. Women of NAMM Reception Hilton California D This event unites women across the music, sound, and live event in - dustries and is an excellent oppor - tunity to connect and network with other women at The NAMM Show. 6–8 p.m. NAMM Pro-Audio Pool Party Marriott Pool Deck Presented in partnership with DiGiCo and The Inside Story, the NAMM Pro -Audio Pool Party returns to The 2026 NAMM Show. Join the pro audio and sound com - munity for a fun-filled invite-only networking event at Anaheim Marriott’s pool deck. 6–10 p.m. She Rocks Awards Hilton Pacific Ballroom, Level 2 The She Rocks Awards celebrates its 14th anniversary at the NAMM Show. Bringing together music icons, artists, industry professionals, fans and the media, the awards honor women who are groundbreakers, including this year’s honorees Carnie Wilson, Rachel Plat - ten, Judith Hill, Susan Lipp and more. 6 p.m. Yamaha’s All-Star Concert on the Grand Yamaha Grand Plaza Stage This year’s concert will honor the 125th anniversary of NAMM. Artists set to perform include The War and Treaty, Alan Springsteen and more. Additional artists will be revealed in the coming weeks. SATURDAY, JANUARY 24 8–9:30 a.m. The Grand Rally for Music Educa- tion (NAMM U Breakfast Session) Hilton Pacific Ballroom, Level 2 John Mlynczak, President & CEO of NAMM The Grand Rally for Music Education is an annual celebration of the transformative power of music education and its essen - tial place in the MI industry. This inspiring event not only unites industry profession - als, educators, students and music advo - cates but also shines a spotlight on the
Hilton California D, Level 2 The annual NAMM Milestone Awards honor member companies celebrating land - mark anniversaries, including 25, 50, 75, 100, 125 and, in 2026, even 150 years! 3:30–4 p.m. Content That Connects: Storytelling Strategies for Brands That Last NAMM Idea Center Erin Kessler of Maple Leaf Strings In this session, discover simple frame - works anyone can use to craft marketing that resonates emotionally and sticks with audiences. Erin Kessler of Maple Leaf Strings will ensure that attend - ees leave with practical tools to start telling better brand stories today. 4–5 p.m. NAMM YP Session (Double Session) NAMM Idea Center Whether a retailer is new to the industry or a veteran, NAMM YP welcomes all to its annual NAMM show keynote. NAMM YP is a group of young music products industry professionals focused on the future of the business by providing op - portunities to connect, learn and grow. 5–6 p.m. All-Industry Drum Circle Palm Court All NAMM Show attendees are invited to drum up enthusiasm for music-making at the annual All-Industry Drum Circle where the Palm Court comes alive with a rhythmic celebration. The event of - fers participants the chance to enjoy a collective music-making experience. 5–6 p.m. Boutique Plug-ins: Worth It? – A Panel Discussion Hilton California C, Level 2 Alan Friedman of Friedman Kannenberg & Co. & panel Join Alan Friedman, a music industry CPA, as he moderates a panel of some noteworthy audio software profession - als who have brought several new in - novative audio plugins to market. 5–6 p.m. Empowering Disabled Musicians via Remote Recording & Digital Streaming Hilton Laguna AB, Level 4 Darren Williams This session will explore how disabled musicians can harness remote record -
46 I MUSIC INC. I JANUARY 2026
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