electronic performance instruments. 1–2 p.m. ‘The Parlor’ Live, Hosted
alternative financing, such as catalog sales, royalty advances and fan-pow - ered funding that can unlock new cash flow and greater creative freedom. 3–4 p.m. Pro Tools Power User: Tips, Tricks, Join this workshop designed to en - hance Pro Tools workflow and studio connectivity. The session will be di - vided into two parts that covers Pro Tools Mastery and Dante Integration. 6–11 p.m. The 24th Annual Parnelli Awards Hilton Pacific Ballroom, Level 2 Since 2001, scores the highest achiev - ers and most admired innovators have been awarded the Parnelli. The award recognizes pioneering, influential profes - sionals and their contributions, honoring both individuals and companies. It’s truly the “Oscars” of the live event industry. 5–7 p.m. The 125-Year NAMM Anniversary Bash Yamaha Grand Plaza Stage & a Deep Dive into Dante Hilton California B, Level 2 Chilitos Valenzuela As The 2026 NAMM Show comes to an end and the show floor closes, join fel - low show attendees for a giant birthday bash in honor of NAMM’s 125th anniver - sary. A special band will take the stage in honor of the milestone celebration.
12–1 p.m. Studio Signal Flow Deep Dive: Gain, Grounding & Getting It Right Hilton California B, Level 2 Ben Chudyk This session will focus on a practical and often-overlooked topic to help attendees understand the fundamentals of clean, optimized signal flow in their studio setups. 12–1 p.m. The Biggest Blunders Every Musician & Band Makes NAMM Idea Center Ron Bienstock of Fox Rothschild & Alan Friedman of Friedman Kannenberg & Co. Join entertainment attorney Ron Bienstock and music industry accountant Alan Fried - man to discover the biggest blunders made by virtually every musician and band, how to avoid these costly mistakes and how to make (and keep) the money generated from the various income streams available. 1–2 p.m. A Tribute to Ikutaro Kakehashi — Founding Visionary of Roland Hilton California B, Level 2 Oscar Caraballo of Sound Synthesis Club The Sound Synthesis Club has created the SSC Kakehashi Legacy Award, which will be presented during this session. The award honors Ikutaro Kakehashi’s legacy and influence as the found - ing visionary of Roland in shaping the world of synthesis, rhythm machines and
by Herb Trawick NAMM Idea Center Herb Trawick
Join industry legend Herb Trawick for a live edition of The Parlor — the show where artists, producers and creators share real-world insights on making it in today’s music business, spotlighting a diverse lineup of leading voices shap - ing the future of music and audio. 2–3 p.m. Crafting Song Pitches that Get Heard NAMM Idea Center Jessica Muniz This session will give artists, produc - ers and educators practical methods for analyzing and positioning their music for playlist placement and sync op - portunities. Join Jessica Muniz to dis - cover how to define a track’s mood, genre and more through a simple for - mula for writing compelling pitches. 3–4 p.m. How to Make & Manage Money Like a Music Mogul NAMM Idea Center In this session, a panel of industry ex - perts will reveal the hidden costs and overlooked systems that derail too many artists. This session will also demystify
JANUARY 2026 I MUSIC INC. I 47
Powered by FlippingBook