Music Inc Magazine December 2024

Analysis Plus Cables Debuts Updated Dealer Portal A nalysis Plus, ​designer and manufacturer of high-end cables for more than 30 years, has launched a new, dedicated portal website to serve its growing network of authorized dealers. The new portal is designed to be both functional and promotional. For new and existing dealers, the portal offers a complete dealer store that provides easy order placement without the need to send separate emails, make additional phone calls, or produce complicated purchase orders. Additionally, the website provides network dealers with a variety of materials, both promotional and educational, that can be used in conjunction with their sales activities featuring Analysis Plus products. {analysis.plus} Alfred Music, Musica Baltica Strike Deal A lfred Music has struck a new distribution partnership with Musica Baltica, a Latvian music publisher. This strategic alliance will expand the reach of Musica Baltica’s catalog, making its works available to a wider audience of musicians and educators. “Alfred Music is excited to partner with Musica Baltica as their exclusive distributor,” said Derek Richard, vice president of production and operations for Alfred Music. “We’re delighted to help make their wonderfully rich and

evocative catalog of contemporary Latvian music more accessible.” “We’re thrilled to partner with Alfred Music and bring our catalog to a global market,” said Karoline Zobens-East, managing director of Musica Baltica. {alfred.com}

DECEMBER 2024 I MUSIC INC. I 19

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