Here’s to 90 Years of Excellence M arking 90 years has remind- ed us just how important music retailers have been to Manhasset’s story. You are the connection point between our stands and the students, educa- tors, and performers who rely on them every day. Your trust in our products, and the effort you put into getting them into the hands of musicians, has been essential in keeping our brand strong across generations. We’d also like to thank Kim- berly Kapela for telling our sto- ry with such care. Her article captured the pride we take in quality and longevity, but it’s the ongoing support of the retail community — and the musicians you serve — that keeps our leg- acy growing. We’re honored to stand alongside you as part of the wider music community. Jason Carter President Manhasset Specialty Company Yakima, Washington ‘Finally, Someone Gets It’ W hen the September 2025 Industry Profile on Freq- port was released, what struck us most wasn’t just seeing our story in print, but the response we received. Engineers, produc- ers and musicians reached out to say, ‘Finally, someone gets the pain of bridging analog and digital.’ That validation means more than any product launch. It reminds us that Freqport is not just about tubes and circuits — it’s about people who believe music technology should feel in- spiring, not limiting. That’s why we built Freqport: to eliminate the long-standing headaches of integrating analog hardware into digital workflows. We’re re-inventing audio produc- tion. Traditional setups are time-
Beware: integration isn’t just plugging in gear, it comes with real liability. Before you send your team out to pull cable and hang speakers, make sure your business is protected. Speak with an insurance provider, obtain your contractor’s license, and un- derstand permit and code compli- ance for schools and commercial jobs. With the right partners, proper protections, and a sharp focus on a market you know, MI retailers are in a great position to grow here. You’ve already built trust. Now, it’s time to turn that trust into systems that deliver lasting value and a steady new revenue stream. Ray Biba Senior Director of Channels Sales, U.S. & Canada QSC Costa Mesa, California Sending a Heartfelt ‘Thank You’ T hank you so much for fea- turing the Ted Brown Music AVL department in the Septem- ber issue of Music Inc. We truly appreciate the opportunity to share our story. One of the key elements be- hind our success is the incredible team of experts we have in place. Their deep technical knowledge, creative problem-solving, and commitment to customer ser- vice allow us to deliver excep- tional audio, video, and lighting solutions to our clients. Having specialists who understand both the artistry and the engineering behind AVL makes all the differ- ence, and we’re proud to have built a department that reflects that level of excellence. Whitney Brown Grisaffi President Ted Brown Music Tacoma, Washington
consuming, require deep technical knowledge and often interrupt creative flow. Freqport removes those barriers — our products make connecting outboard gear fast, seamless and frustration-free, letting creators stay focused on what really matters: making music and producing. At Freqport, we have em- braced the new Analog Harmony technology, and we are excited to see more brands adopting it to future-proof their products and shape the next era of pro-audio. Mikael Dahlgaard Director of Marketing & Sales Freqport Copenhagen Power of Integration F or decades, MI retailers have been the heartbeat of local music scenes — selling gear, sharing knowledge and help- ing customers chase their sound.
But as margins tighten and more customers look for turnkey AV solutions, there’s a golden op- portunity that many are starting to explore, professional AV inte- gration. Whether it’s equipping a house of worship with a full sound system, installing a cafe- torium in a school, or outfitting a live venue, install work is in demand. And here’s the good news: your customers already trust you. Now, it’s just a matter of meeting them where they’re headed. Don’t try to serve every market on day one. Instead, zero in on one or two verticals you already understand like churches, schools or local venues. That’s where your relationships are, and likely where your team already has some credibility. Next, find strong manufacturer partners or integrators who can help fill in the gaps.
EDITOR’S NOTE: MUSIC INC. ENCOURAGES LETTERS AND RESPONSES TO ITS STORIES. EMAIL LETTERS TO EDITOR@MUSICINCMAG.COM.
10 I MUSIC INC. I OCTOBER 2025
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