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THE MARKETING GURU I BY TRACY HOEFT THE POWER OF THE AI PROMPT A s business owners become more and more adapted to us- ing AI to assist in writing marketing STEP 1: ASSIGN CHATGPT A ROLE. Start by giving it context. You’ll get better results if it knows its job. Prompt primer: “Act as my
copy, there’s a few simple tricks that can supercharge your so- cial media content. However, the most potent thing LLMs — or large language models — like ChatGPT and Gemini can do for you is likely not what you think. While many businesses are experimenting with AI to write captions or generate images, they’re overlooking the real capability that can move the needle: helping you come up with better ideas and stron- ger hooks. That matters more than ever. Platforms like Instagram, TikTok and Facebook no longer reward you for post- ing consistently. They reward you for creating content that people actually want to see. If your post doesn’t earn interest quickly, it doesn’t get shown. This means the what and the how behind your post matter more than the when. Great ideas and strong hooks are the most valuable assets in your social media toolbox. And ChatGPT can help you generate both if you use it right. This isn’t about outsourc- ing your brand or company’s voice. It’s about making your
social media success consultant. Your job is to help make this post perform well on Instagram and TikTok.” STEP 2: TEACH IT ABOUT THE PRODUCT. Don’t just ask for post ideas out of nowhere. Ask ChatGPT to help surface insights about the product first. Prompt primer: “I want to post about the [enter product name]. Start by researching this product and suggesting six key insights or talking points that would matter to a potential buyer.” Once you get those results, apply your own expertise. This is critical. Refine the direction by telling it: “I like #2 and #5. Expand on those.” Or, correct it if it’s off course by saying: “The real selling point is ac- tually [XYZ]. Focus on this instead.” This is where your human knowledge makes the machine smarter. STEP 3: DEFINE THE AUDIENCE. Now explain who the post is for. Audience context completely changes the quality of suggestions. Prompt primer: “This product will mostly appeal to adult beginners or people pick-
Four steps that will improve your AI- generated social media copy.
They’re not one-shot shortcuts. Instead, they’re starting points you can build on by layering in your own knowledge and using ChatGPT as a creative partner. Here’s how I coach my cli- ents to use ChatGPT as a smart partner in that process.
content better by collaborating with a smart assistant. In this article, I’ll show you how to use ChatGPT to guide your ideation process and develop better post openers. Plus, I’ll give you prompts you can use to try it yourself. I call these “prompt primers.”
24 I MUSIC INC. I OCTOBER 2025
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