ing up the instrument as a hobby. Can you offer copy that appeals to this audience?” STEP 4: GENERATE POST IDEAS. Now, you’re ready to ask ChatGPT for some creative suggestions. You’ll often get a list of useful formats, such as tip posts, demos, comparisons or historic context by using the following prompt. Prompt primer: “Give me 10 post ideas for this product that would appeal to this audience. Each one should either teach something useful, offer a fun perspective or highlight something surprising.” BONUS: LET CHATGPT HELP YOU HOOK THE VIEWER. Once you’ve selected a post idea or two, you can use ChatGPT again to write stron- ger openings. Prompt primer: “Write five opening lines for [your selected idea]. Each one should grab attention within the first three seconds.” These hook options are especially useful for Reels, Shorts and TikToks, where the opening few seconds often determine
whether or not someone continues to take in your content. THINK OF CHATGPT AS YOUR CREATIVE PARTNER. For most businesses, the journey to a so- cial media post starts with the desire to highlight a specific product or program. That often leads to a generic post that lists features, uses a basic product image or features a flat play-through video, and it goes largely unseen. But with ChatGPT in the mix, you evolve that idea into something that reso- nates. Instead of posting the obvious, you collaborate to create something sharper and more audience-focused. Think of Chat- GPT like a creative partner. If used well, ChatGPT won’t replace your content, it will improve it. LLMs help you think sharper, write faster and explore new angles you may not have considered. But, the power of using AI to write social content comes from combining what you, as a human, already know about your products and
customers with what it can offer through speed and idea generation. Together, you surface new angles: a surprising comparison, a customer-first insight, a smarter hook. Maybe one idea clicks right away. Maybe you give feed- back, redirect and unlock something better. Either way, you have a creative partner that’s helping you get a better result, faster. ChatGPT isn’t a prompt slot machine. It’s a partner in shaping better content. It moves faster than you, but it needs your context, instincts and direction to get real results. Bring that into the AI mix, and what you’ll get isn’t just more content. It will be sharper, more useful and more aligned content that your audience will actually care about. Happy prompting, and enjoy your new creativity supercharger. MI Focused on social media, digital ads and AI marketing imple- mentation, Tracy Hoeft helps businesses market to musicians through his agency Amplify 11. Learn more at amplify11.com.
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