Music Inc Magazine May 2024

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John McCarthy SCHOOL’S IN SESSION Newly launched AmpliTeach is more than just a platform for running a music lesson program — it offers a comprehensive curriculum, student quizzes, a payment portal, marketing materials and more. — By Katie Kailus

F or music retailers, adding store-offered lessons onto the purchase of a new instrument seems like a no-brainer. But without the adequate lesson program setup, many retailers can be left juggling schedules, invoices, curriculums and more. Enter AmpliTeach — a new, all-in-one lesson program platform for music studios and music stores looking to streamline their lessons business. Everything an ad- ministrator needs to communicate with

students, house and build a curriculum, schedule lessons, and accept payments are included in AmpliTeach’s platform. A bonus? Company founder, and owner of Rock House School of Music in Con- necticut, John McCarthy, said his team’s step-by-step process gets music stores and studios set up and trained on the platform in only two days. And with a full lesson curriculum built into the platform, Am- pliTeach is as “plug-and-play” as it gets.

“I started my first music school when I was a sophomore in high school,” Mc- Carthy explained. “Throughout the years, I developed the curriculum and found out what worked and what didn’t work. But to run the music school over the years, we used like three or four different plat- forms at once — one for scheduling, one for invoicing along with my curriculum — and it got to be overwhelming. So, I’d been wanting to figure out a way to

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